by Alan Sharpe | May 16, 2016 | Advertising, Email Marketing, Internet Marketing
The most important tool in online marketing isn’t your website. It’s your email list. Most of your customers and potential customers won’t visit your website today. But they will check their email. So your goal as an email marketer is to build the...
by Alan Sharpe | May 16, 2016 | Advertising, Email Marketing, Internet Marketing, Lead Generation
One of your toughest challenges in email marketing is persuading people to open and read your email sales pitch. Your customers are busy, and distracted, and inundated with spam. No wonder the average open rate is a mere 35.5 percent, according to email service...
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