Fees

Sales Enablement Content Writing

For B2B sales teams, I write lead follow-up email sequences and sales enablement content that educates, differentiates and adds value throughout the pipeline.

Cold Email Outreach Templates

I research and write a series of eight email messages that your sales reps personalize and send to potential clients. I study your company, products and services; interview you to understand your target audience and your unique selling proposition; write strategic emails that meet the needs of your target audience and their stage in the buyer journey; suggest hard and soft offers and CTAs; and make unlimited revisions until you are satisfied.

Fee: $2,000 | Sample

Lead Magnet

I research and write a white paper, buying guide or other content asset of roughly 10 pages that your salespeople offer to leads who are not yet sales ready. I study your company, products and services; interview you to understand your target audience and your unique selling proposition; write a strategic document that meets the needs of your target audience and their stage in the buyer journey; and make unlimited revisions until you are satisfied.

Fee: $4,000 | Sample

Case Study

I research and write a customer success story of roughly 1,000 words that describes how your firm helped a client solve a business challenge using your software solution. I interview both you and your client to discover their industry, their challenge, your solution and the results. I write the case study for print or online use. If for online use, I write SEO meta tags and optimize the content for search.

Fee: $2,000 | Sample

Blog Post or Article

I research and write a strategic blog post or article of up to 1,000 words. I study your company, products and services; interview you to understand your target audience and your unique selling proposition; study your blog; write a piece that meets the exact needs of your target audience and their stage in the buyer journey; optimize the piece for keywords that you supply; and make unlimited revisions until you are satisfied.

Fee: $500 | Sample

Follow-Up Email Templates

I research and write a series of 10 emails that your sales reps use to follow up with leads over time. I study your company, products and services; interview you to understand your target audience and your unique selling proposition; study your lead magnet; write strategic emails that meet the needs of your target audience and their stage in the buyer journey; suggest hard and soft offers and CTAs; and make unlimited revisions until you are satisfied.

Fee: $2,000 | Sample

PowerPoint Sales Deck

I research and write a PowerPoint sales deck of roughly 30 slides that your sales reps use in sales presentations, either in person or during a video conference call. I interview your sales team to understand your buyers’ pain points, your solution, key messages, value propositions, common objections, product features and benefits and more. I write the copy that goes on each slide, write the speaker notes for each slide, and suggest visuals.

Fee: $5,000 | Sample

Battle Card

I research and write a two-page document that your sales team uses when selling against your competitors. I interview you to understand your competitor’s marketing strategy, key sales messages, product information and value propositions. I then write a document that describes your key points of differentiation, and addresses each of your competitors advantages and disadvantages in point form.

Fee: $2,000 | Sample

Landing Page

I research and write a landing page that captures the names and email addresses of visitors. I study your company, products and services; interview you to understand your target audience and your unique selling proposition; study your lead magnet; write the landing page so that it meets the needs of your visitors; optimize the page for keywords that you supply; and make unlimited revisions until you are satisfied.

Fee: $1,000 | Sample

Web Page

I research and write a page for your website that you want your sales teams to direct leads to. I study your company, products and services; interview you to understand your target audience and your unique selling proposition; write the web page so that it meets the needs of your visitors; optimize the page for keywords that you supply; and make unlimited revisions until you are satisfied.

Fee: $600 | Sample