by Alan Sharpe | Mar 4, 2019 | White Papers
Marketing white papers are data-focused, so they should be supported by significant research. There’s no hard and fast rule on citations but you need to cite any information that is not public knowledge and that you didn’t know before beginning your research. However,...
by Alan Sharpe | Feb 25, 2019 | White Papers
Every white paper has a title, just as every book has a title. If you want people to read your white paper, give it a strong title. A strong title tells your target reader who your white paper is for, what your white paper is about, and why the reader should read it....
by Alan Sharpe | Feb 4, 2019 | White Papers
Has this ever happened to you? You’re with your spouse, or a good friend. They start telling you something. As you listen, you realize that you have no idea what they are talking about. They might be talking about someone you both know. They might even be talking...
by Alan Sharpe | Jan 28, 2019 | White Papers
This post is excerpted from my Udemy course on White Paper Copywriting. If you want to earn a decent living as a freelance copywriter, you should take on assignments that pay the highest fees. One of those assignments is white papers. To see how much money you can...
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