by Alan Sharpe | May 18, 2016 | Advertising, Copywriting, Direct Mail, Lead Generation
Buy a filing cabinet. A big one. That’s my advice for aspiring direct mail copywriters, creative directors at direct mail agencies, and marketing managers who want to improve their direct mail results as quickly as possible. The quickest way to master the craft...
by Alan Sharpe | May 18, 2016 | Advertising, Copywriting, Direct Mail, Lead Generation
The main difference between a real horse and a hobby horse is that you can get off a real horse. And one of my hobby horses is telling the truth in advertising. That’s not a typo. Telling the truth in direct mail advertising is essential for your long-term...
by Alan Sharpe | May 16, 2016 | Advertising, Email Marketing, Internet Marketing, Lead Generation
Delivering email newsletters and sales messages to opt-in subscribers and customers is getting more exasperating–and more expensive–by the day. Delivery rates for email have gone through the virtual floor. According to MarketingSherpa, one out of every six...
by Alan Sharpe | May 16, 2016 | Advertising, Email Marketing, Internet Marketing, Lead Generation
One of the greatest challenges in direct email marketing is building your list. Your most valuable asset is a list of people who have given you their permission to email them periodically. The larger that list is, the better. Here are some proven ways to add opt-in...
by Alan Sharpe | May 16, 2016 | Advertising, Email Marketing, Internet Marketing, Lead Generation
One of your most valuable assets is people who won’t buy from you–today. They are the majority of your prospects. But if your business is typical, and I hope it isn’t, the majority of your sales leads slip away and never give you their business. Drip...
by Alan Sharpe | May 16, 2016 | Advertising, Email Marketing, Internet Marketing, Lead Generation
Do you snub 25 percent of your potential customers? If your business is typical, you do. According to a five-year study that measured the effectiveness of reader response cards in trade magazines, only 75% of response cards sent in by prospective customers were...
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