by Alan Sharpe | Dec 17, 2018 | Advertising, Copywriting
Hey, want to know one of the easiest ways to grab the attention of a potential customer? Want to learn one of the easiest ways to write a headline? Ask a question. Putting a simple question mark at the end of your headline helps you take a straightforward feature or...
by Alan Sharpe | Jul 14, 2016 | Advertising, Copywriting
What would you say if I told you that I could put you in a barrel, drop you into the water at the top of Niagara Falls, and your barrel would float upstream? You’d say, “Alan, that’s impossible. Everyone knows that a barrel put into the water at the top of Niagara...
by Alan Sharpe | Jul 7, 2016 | Advertising, Copywriting
Above is an advertisement for an MP3 player. Look at the ad for five seconds. Then answer a simple question. What is that ad about? If you’re like most people, you can’t say for sure. After all, the ad says a lot. The player has 16 gigabits of memory. It holds...
by Alan Sharpe | Jun 16, 2016 | Advertising, Copywriting
This article is an excerpt from my Udemy course, 30 Copywriting Secrets from the Best Ad Campaign of All Time. One of your main jobs as a copywriter is to translate product features into benefits. People buy benefits, not features. Just so we’re clear: a feature is...
by Alan Sharpe | Jun 2, 2016 | Advertising, Copywriting
This article is an excerpt from my Udemy course, 30 Copywriting Secrets from the Best Ad Campaign of All Time. Your first job as a copywriter is to interrupt people. No one is going to read your copy until you can first grab their attention and get them to pay...
by Alan Sharpe | May 19, 2016 | Advertising, Direct Mail, Lead Generation
Direct mail is a cost-effective way to make sales and generate leads. But it’s also an excellent way to keep your brand name in front of customers, and to nurture leads until they become customers. At my direct mail lead generation firm, our definition of a...
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