by Alan Sharpe | May 19, 2016 | Advertising, Direct Mail, Lead Generation
Postcards are an effective way for many business owners and marketing managers to attract new customers and increase sales from existing ones. Postcards are inexpensive to produce and mail. You can produce one in less time than you need for a letter or self-mailer....
by Alan Sharpe | May 18, 2016 | Advertising, Direct Mail, Lead Generation
Successful sales people dress their best when in front of prospects. And so do successful sales letters. Here are some tested sales letter design and layout tips, some of them from direct mail designer Ted Kikoler, and excerpted from The Lead Generation Handbook by...
by Alan Sharpe | May 18, 2016 | Advertising, Copywriting, Direct Mail
Lilly Tomlin, the American comic, once said: “When I was growing up, I wanted to be a somebody. Now I realize I should have been more specific.” In direct response advertising and direct mail selling, as in life, specifics sell. Generalities don’t. Consider, for...
by Alan Sharpe | May 18, 2016 | Advertising, Direct Mail
I once wrote a direct mail piece that generated a dreadful response rate. It was too high. My client was a brand new stadium in Canada’s capital city, Ottawa. The stadium featured luxury suites that businesses could rent or lease to entertain prospects and...
by Alan Sharpe | May 18, 2016 | Advertising, Direct Mail
My wife received an irresistible offer in the mail the other day. So she didn’t resist. The publisher of a health newsletter offered her eight free reports in exchange for trying out the publication risk free. She could read the sample issue and, if she...
by Alan Sharpe | May 18, 2016 | Advertising, Direct Mail, Email Marketing, Lead Generation
The secret to persuading your customers to open and read your direct email marketing messages is to make them sound like a note from grandma. Your customers receive three kinds of email: 1. Email from family and friends–personal. 2. Email from colleagues and...
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