The B2B Tech Copywriting Blog
Weekly advice on generating leads for your technology firm.
In copywriting, your first line of body copy must deliver on the premise of your headline
This article is an excerpt from my Udemy course, 30 Copywriting Secrets from the Best Ad Campaign of All Time. Imagine for a minute that you are a guy, and that you’re shy around women. You don’t know how to talk to women your age. Do you need to learn some really...
In copywriting, make your headline a zinger if your visual is lame
This article is an excerpt from my Udemy course, 30 Copywriting Secrets from the Best Ad Campaign of All Time. Your first job as a copywriter is to interrupt people. No one is going to read your copy until you can first grab their attention and get them to pay...
Direct Mail Offers: Eight Steps to Making them Effective
Every direct mail package you drop in the mail should contain an offer. The offer is the incentive or reward that motivates prospects to respond to your mailing, either with an order or with a request for more information. "Subscribe to Hook, Line and Sinker today and...
Business to Business Direct Mail Offers that Say Free
In direct mail, the offer is the incentive or reward that you dangle in front of your prospects to motivate them to respond to your mailing, either with an order or with a request for more information. Offers follow a "you do this and we'll do that" format. For...
Brochures that Generate Sales Leads (and How to Write Them)
One rule in direct mail is that your letter sells your offer and your brochure sells what you're selling. For example, let's say you mail a classic direct mail package to generate sales leads for your enterprise software product. Your classic package will consist of a...
Nurture Sales Leads with Direct Mail Marketing
Direct mail is a cost-effective way to make sales and generate leads. But it's also an excellent way to keep your brand name in front of customers, and to nurture leads until they become customers. At my direct mail lead generation firm, our definition of a qualified...
Direct Mail Sales Letter Mistakes to Avoid
Some companies that use direct mail to sell their products and services are like the blind man in the dark room looking for the black cat that isn't there. They repeat the same mistakes, and enjoy the same poor results. Here are their eight most common misdemeanors,...
Business to Business Direct Mail Sales Letters Need an Offer (and Here’s Why)
In direct mail, the offer is the incentive or reward that you dangle in front of your prospects to motivate them to respond to your mailing. In business-to-consumer direct mail, for example, a magazine publisher will offer a yearly subscription to its magazine at 60%...
Direct Mail Response Devices and How to Craft Them
Successful direct mail packages contain three things: an attractive offer, a call to action, and a response device. The offer is the Incentive. The call to action is the Imperative. And the response device is the Instrument. The most well-known reply device is the...
Direct Mail Marketing Generates Sales Leads: Here’s How
1. Personal Unlike an advertisement in a trade publication, which can be read by anyone, your sales letter arrives at your prospect's place of business as a piece of personal communication from your mind to his. Also, unlike any other medium, direct mail can be...
Subscribe
Recent Comments