The B2B Tech Copywriting Blog

Weekly advice on generating leads for your technology firm.

Seven Offers that Boost Online Store Sales

Seven Offers that Boost Online Store Sales

Everyone loves a good offer, right? I know I do. I’ll bet you do, too. Your potential customers are no different. In this post I talk about seven types of offers to include in your online store, and how to write captivating copy about them. Offer 1: Free shipping...

Landing Page Copywriting Must Sell Your Lead Magnet

Landing Page Copywriting Must Sell Your Lead Magnet

Too many lead magnet landing pages make one fatal mistake – they don’t describe exactly what the lead magnet is. You want your lead magnet landing page to be very specific, and that includes an explanation of exactly what you’re offering. This could be included in the...

What is Copywriting?

What is Copywriting?

Copywriting is text that advertises a product, service or brand. The word is easier to understand if you first understand what "copy" is. In the newspaper business, "copy" is the words that journalists write. Don't ask me why it's called copy. I don't...

In copywriting, be quick in getting to the point

In copywriting, be quick in getting to the point

Imagine that you’re a copywriter and I’m a potential customer for your product. You want to get my attention and give me your sales pitch. I’m holding in my hand a TV remote. I’m looking for something that interests me. [click, nah] [click, nope] [click, no]. Ah, now...

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