by Alan Sharpe | Oct 22, 2018 | E-commerce
Everyone loves a good offer, right? I know I do. I’ll bet you do, too. Your potential customers are no different. In this post I talk about seven types of offers to include in your online store, and how to write captivating copy about them. Offer 1: Free shipping...
by Alan Sharpe | Oct 15, 2018 | Landing Pages
Too many lead magnet landing pages make one fatal mistake – they don’t describe exactly what the lead magnet is. You want your lead magnet landing page to be very specific, and that includes an explanation of exactly what you’re offering. This could be included in the...
by Alan Sharpe | Oct 1, 2018 | Business to Business, Copywriting
Q 1. What is a freelance B2B copywriter? A. The simple answer is that a freelance B2B copywriter is someone who writes B2B copy. But that answer isn’t all that helpful unless we define our terms. So here goes: Freelance means working on a contract basis for a...
by Alan Sharpe | Sep 25, 2018 | Copywriting
Copywriting is text that advertises a product, service or brand. The word is easier to understand if you first understand what “copy” is. In the newspaper business, “copy” is the words that journalists write. Don’t ask me...
by Alan Sharpe | Sep 24, 2018 | Landing Pages, Lead Magnets
How would you like to attract thousands of new visitors to your website every month? You can, with a lead magnet. Want to learn how to write a landing page for a lead magnet? Read on. Someone who gives you their name and email address is called a lead, a sales...
by Alan Sharpe | Jan 30, 2017 | Video Marketing
Creating product demonstration videos will not deliver an immediate increase in sales or inquiries from potential buyers. It is possible to create a product demo video that depresses sales. And scares potential buyers away. Here are the top mistakes that I see...
by Alan Sharpe | Jul 14, 2016 | Advertising, Copywriting
What would you say if I told you that I could put you in a barrel, drop you into the water at the top of Niagara Falls, and your barrel would float upstream? You’d say, “Alan, that’s impossible. Everyone knows that a barrel put into the water at the top of Niagara...
by Alan Sharpe | Jul 7, 2016 | Advertising, Copywriting
Above is an advertisement for an MP3 player. Look at the ad for five seconds. Then answer a simple question. What is that ad about? If you’re like most people, you can’t say for sure. After all, the ad says a lot. The player has 16 gigabits of memory. It holds...
by Alan Sharpe | Jun 30, 2016 | Copywriting
Imagine that you’re a copywriter and I’m a potential customer for your product. You want to get my attention and give me your sales pitch. I’m holding in my hand a TV remote. I’m looking for something that interests me. [click, nah] [click, nope] [click, no]. Ah, now...
by Alan Sharpe | Jun 16, 2016 | Advertising, Copywriting
This article is an excerpt from my Udemy course, 30 Copywriting Secrets from the Best Ad Campaign of All Time. One of your main jobs as a copywriter is to translate product features into benefits. People buy benefits, not features. Just so we’re clear: a feature is...
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