by Alan Sharpe | May 19, 2016 | Sales Collateral
One rule in direct mail is that your letter sells your offer and your brochure sells what you’re selling. For example, let’s say you mail a classic direct mail package to generate sales leads for your enterprise software product. Your classic package will...
by Alan Sharpe | May 18, 2016 | Direct Mail, Sales Collateral
Many prospects skim through catalogs and brochures, glancing at the photos and reading the accompanying captions only when a particular image arouses their interest. That’s when you have their attention. And so that’s when you sell them. My advice for...
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