by Alan Sharpe | May 18, 2016 | Advertising, Direct Mail, Lead Generation
When I served in the British Special Forces, I learned a lesson from a sniper that applies directly to your success at direct mail marketing. I had a buddy in my Reconnaissance Troop who could kill a man at 800 metres with one bullet, even if the man was walking....
by Alan Sharpe | May 18, 2016 | Direct Mail, Lead Generation
Your direct mail sales letters must overcome three doubts if you are to make money through the mail. These three doubts are floating around in the skulls of your customers and potential customers all the time, and surface whenever they receive a direct mail pitch from...
by Alan Sharpe | May 18, 2016 | Direct Mail, Lead Generation
Postcards are cheap to print and mail but they have one major weakness as far as direct response lead generation is concerned. They don’t have a physical response mechanism. Traditional letter packages contain a business reply card and maybe even a business...
by Alan Sharpe | May 18, 2016 | Advertising, Direct Mail, Lead Generation
If your direct mail lead generation campaigns are typical, the majority of people who respond to your sales letters aren’t ready to buy. That’s why one of the most important tasks in direct response lead generation is qualifying every inquiry, assigning it...
by Alan Sharpe | May 18, 2016 | Business to Business, Direct Mail, Lead Generation
If you use direct mail to generate leads for your sales force, and if you’re hunting for an offer that will motivate prospects to respond to your mailings, how about asking your sales force for some advice? Your best sales people know what to say to prospects to...
by Alan Sharpe | May 18, 2016 | Advertising, Copywriting, Direct Mail, Lead Generation
How can you know if your direct mail sales letter is ready to mail? Check it against these guidelines from Don Kanter, the US direct mail specialist. 1. Does the writer know the product? Has the writer dug out every selling point and benefit? Has the writer...
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