by Alan Sharpe | May 18, 2016 | Lead Generation
Two of the greatest challenges for a company doing direct mail sales lead generation are getting attention and creating attractive offers. A compelling package with a poor offer will flop. And a poor package with a compelling offer won’t even get opened. One...
by Alan Sharpe | May 18, 2016 | Copywriting, Direct Mail, Lead Generation
Know one of the quickest ways to boost the effectiveness of your direct mail sales letters? Mail two letters instead of one, in the same envelope. The second letter is called a lift note. You slip it in your direct mail package to “lift” (increase)...
by Alan Sharpe | May 18, 2016 | Advertising, Direct Mail, Email Marketing, Lead Generation
The secret to persuading your customers to open and read your direct email marketing messages is to make them sound like a note from grandma. Your customers receive three kinds of email: 1. Email from family and friends–personal. 2. Email from colleagues and...
by Alan Sharpe | May 18, 2016 | Advertising, Direct Mail, Lead Generation
Direct mail marketing rules are made to be broken, or so I’m told. So break this one and see what happens. Direct mail pundits, me included, recommend that all your direct mail pieces have an offer. The offer, as you know, is the incentive that you give...
by Alan Sharpe | May 18, 2016 | Direct Mail, Lead Generation
Direct mail fundraisers learned long ago that stamps boost response rates. Maybe the same will work for your sales letters. Why not test and find out? In split-run tests, non-profit organizations have discovered that an envelope bearing a row of commemorative stamps...
by Alan Sharpe | May 18, 2016 | Direct Mail, Lead Generation
When your direct mail sales letter is longer than one page, should you write “Over, please . . .” or “Please continue” at the bottom of the page? Of course not. Phrases like that work against you. In every letter you craft, you’re trying...
Recent Comments