by Alan Sharpe | May 19, 2016 | Direct Mail, Lead Generation
If you use direct mail postcards to generate leads or sell a product or service, you need to create postcards that grab your prospect’s attention. The place to do that is Side A, the side that doesn’t have the stamp and address on it. Here are some...
by Alan Sharpe | May 19, 2016 | Advertising, Direct Mail, Lead Generation
Postcards are an effective way for many business owners and marketing managers to attract new customers and increase sales from existing ones. Postcards are inexpensive to produce and mail. You can produce one in less time than you need for a letter or self-mailer....
by Alan Sharpe | May 19, 2016 | Direct Mail, Lead Generation
1. Mail to a different list Your list is the most important part of your direct mail campaign. Who you mail to is more important than what you mail. So if you are persuaded that your offer is attractive, your creative is compelling and your timing is spot on, mail to...
by Alan Sharpe | May 19, 2016 | Business to Business, Direct Mail, Lead Generation
The toughest job you face as a B2B direct marketer is reaching your prospect with your message. Reaching C-level executives is particularly difficult because they employ mail room staff and executive secretaries who screen their mail, or your mail, depending on how...
by Alan Sharpe | May 18, 2016 | Business to Business, Direct Mail, Lead Generation
Business-to-business lead generation is one of the few times in life when you should start at the end and work backwards. Before you write a single line of copy or design a single element of your direct mail package, sit down with the sales people who close the sales....
by Alan Sharpe | May 18, 2016 | Business to Business, Direct Mail, Lead Generation
In business-to-business direct mail lead generation, more prospects see your mailing envelope than will ever see what is inside. That’s because prospects spend only a few seconds examining your envelope before deciding whether to peruse it or pitch it....
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