by Alan Sharpe | Jun 3, 2019 | Email Marketing, Lead Generation
There are two kinds of emails used to generate leads in business-to-business marketing: warm emails and cold emails. A warm email is one that you send to a warm prospect. A warm prospect knows your company and has shown some level of interest in what you offer. A cold...
by Alan Sharpe | Nov 5, 2018 | Business to Business, Lead Generation
Business-to-Business lead generation is harder than ever before. The marketplace is more crowded. You have more tactics to choose from than ever before. But you still have only 24 hours in your day. So which B2B lead generation tactics should you be using to acquire...
by Alan Sharpe | May 19, 2016 | Advertising, Direct Mail, Lead Generation
Direct mail is a cost-effective way to make sales and generate leads. But it’s also an excellent way to keep your brand name in front of customers, and to nurture leads until they become customers. At my direct mail lead generation firm, our definition of a...
by Alan Sharpe | May 19, 2016 | Direct Mail, Lead Generation
1. Personal Unlike an advertisement in a trade publication, which can be read by anyone, your sales letter arrives at your prospect’s place of business as a piece of personal communication from your mind to his. Also, unlike any other medium, direct mail can be...
by Alan Sharpe | May 19, 2016 | Direct Mail, Lead Generation
Which pulls the best response, a postcard, a self-mailer or a letter? The answer, you’ll be irritated to know, is clear. It depends. The success of your mailing depends on who you mail to (your list), what you promise (your offer), when you mail (your timing),...
by Alan Sharpe | May 19, 2016 | Direct Mail, Lead Generation
Postcards are perhaps the least expensive way of reaching a large number of people with your sales message. Although they have their drawbacks, they are cost-effective at attracting new customers. But only if you follow some simple rules that professional direct mail...
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