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Try this B2B Cold Email Prospecting Formula (5 Steps)

by Alan Sharpe | Jun 3, 2019 | Email Marketing, Lead Generation

There are two kinds of emails used to generate leads in business-to-business marketing: warm emails and cold emails. A warm email is one that you send to a warm prospect. A warm prospect knows your company and has shown some level of interest in what you offer. A cold...

MarTech Lead Generation: Eight Tactics that Work

by Alan Sharpe | Nov 5, 2018 | Business to Business, Lead Generation

Business-to-Business lead generation is harder than ever before. The marketplace is more crowded. You have more tactics to choose from than ever before. But you still have only 24 hours in your day. So which B2B lead generation tactics should you be using to acquire...

Nurture Sales Leads with Direct Mail Marketing

by Alan Sharpe | May 19, 2016 | Advertising, Direct Mail, Lead Generation

Direct mail is a cost-effective way to make sales and generate leads. But it’s also an excellent way to keep your brand name in front of customers, and to nurture leads until they become customers. At my direct mail lead generation firm, our definition of a...

Direct Mail Marketing Generates Sales Leads: Here’s How

by Alan Sharpe | May 19, 2016 | Direct Mail, Lead Generation

1. Personal Unlike an advertisement in a trade publication, which can be read by anyone, your sales letter arrives at your prospect’s place of business as a piece of personal communication from your mind to his. Also, unlike any other medium, direct mail can be...

Direct Mail Formats: How to Choose the Right One for Your Next Mailing

by Alan Sharpe | May 19, 2016 | Direct Mail, Lead Generation

Which pulls the best response, a postcard, a self-mailer or a letter? The answer, you’ll be irritated to know, is clear. It depends. The success of your mailing depends on who you mail to (your list), what you promise (your offer), when you mail (your timing),...

Postcard Direct Mail Marketing Tips And Ideas

by Alan Sharpe | May 19, 2016 | Direct Mail, Lead Generation

Postcards are perhaps the least expensive way of reaching a large number of people with your sales message. Although they have their drawbacks, they are cost-effective at attracting new customers. But only if you follow some simple rules that professional direct mail...
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