by Alan Sharpe | May 16, 2016 | Advertising, Email Marketing, Internet Marketing, Lead Generation
One of your most valuable assets is people who won’t buy from you–today. They are the majority of your prospects. But if your business is typical, and I hope it isn’t, the majority of your sales leads slip away and never give you their business. Drip...
by Alan Sharpe | May 16, 2016 | Advertising, Email Marketing, Internet Marketing, Lead Generation
Do you snub 25 percent of your potential customers? If your business is typical, you do. According to a five-year study that measured the effectiveness of reader response cards in trade magazines, only 75% of response cards sent in by prospective customers were...
by Alan Sharpe | May 16, 2016 | Email Marketing, Internet Marketing
My wife bought a new Honda Civic 13 years ago and still talks about the salesman who sold it to her in Columbus, Ohio. She never bought from that salesman again because she married me and moved to Canada. When Y2K arrived, we traded her Civic for a Ford pickup truck....
by Alan Sharpe | May 16, 2016 | Advertising, Email Marketing, Internet Marketing
The most important tool in online marketing isn’t your website. It’s your email list. Most of your customers and potential customers won’t visit your website today. But they will check their email. So your goal as an email marketer is to build the...
by Alan Sharpe | May 16, 2016 | Advertising, Email Marketing, Internet Marketing, Lead Generation
One of your toughest challenges in email marketing is persuading people to open and read your email sales pitch. Your customers are busy, and distracted, and inundated with spam. No wonder the average open rate is a mere 35.5 percent, according to email service...
by Alan Sharpe | May 16, 2016 | Email Marketing, Internet Marketing
Please forgive me for being so candid, but I’d like to talk about the subject of your colon. The colon in your email subject line, that is. One of the most effective ways to boost your email marketing open rates is to improve your subject line. The more relevant...
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