by Alan Sharpe | May 18, 2016 | Direct Mail, Internet Marketing
our landing page conversions will increase once you answer three of the most common questions asked by visitors who receive your direct mail invitation to visit their website. Q1. Am I at the correct place? What you sell in your direct mail piece needs to match what...
by Alan Sharpe | May 18, 2016 | Direct Mail, Internet Marketing, Lead Generation
In the Good Old Days of direct mail, which is to say, before 1997 and the advent of the Internet, I and other direct mail marketers agonized over what to put “above the fold.” Maybe you did as well. That tiny top panel on a sales letter or self-mailer had...
by Alan Sharpe | May 18, 2016 | Direct Mail, Internet Marketing
You will succeed at business-to-business direct mail sales lead generation if you master three calculations, and your response rate is not one of them. Your response rate tells you only a small part of what you are doing correctly. I am assuming that you have a sales...
by Alan Sharpe | May 18, 2016 | Direct Mail, Internet Marketing
Are you a business-to-business direct mail marketer looking for something better to offer than white papers? Consider self-assessment surveys. But first, let’s clarify a few things. I’m assuming you’re a B2B direct marketer who uses direct mail to generate sales leads...
by Alan Sharpe | May 16, 2016 | Advertising, Email Marketing, Internet Marketing, Lead Generation
Delivering email newsletters and sales messages to opt-in subscribers and customers is getting more exasperating–and more expensive–by the day. Delivery rates for email have gone through the virtual floor. According to MarketingSherpa, one out of every six...
by Alan Sharpe | May 16, 2016 | Advertising, Email Marketing, Internet Marketing, Lead Generation
One of the greatest challenges in direct email marketing is building your list. Your most valuable asset is a list of people who have given you their permission to email them periodically. The larger that list is, the better. Here are some proven ways to add opt-in...
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