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Six Lead Follow-Up Mistakes to Avoid in B2B Sales

by Alan Sharpe | Feb 10, 2020 | Follow-Up Emails

Only two percent of sales happen at the first meeting. That means a whopping 98% of sales require more than one interaction with a potential customer. This is especially true in business-to-business sales, where the sales cycle typically lasts months, there are...

Follow-Up Emails: How Effective Are Yours?

by Alan Sharpe | Jan 31, 2020 | Follow-Up Emails, Lead Nurturing

Sales reps make two classic blunders when following up with leads by email. Either they don’t do it. Or they do it so poorly that they may as well as not do it. How effective are your email follow-up efforts? Complete this checklist and find out. Timing I send a...

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