by Alan Sharpe | Aug 12, 2019 | Email Marketing
One of the hardest jobs in business-to-business lead generation is writing effective cold emails. A cold email is a message that you send to a prospective client who has no business relationship with your company and who neither requested your email nor is expecting...
by Alan Sharpe | Jun 3, 2019 | Email Marketing, Lead Generation
There are two kinds of emails used to generate leads in business-to-business marketing: warm emails and cold emails. A warm email is one that you send to a warm prospect. A warm prospect knows your company and has shown some level of interest in what you offer. A cold...
by Alan Sharpe | May 18, 2016 | Advertising, Direct Mail, Email Marketing, Lead Generation
The secret to persuading your customers to open and read your direct email marketing messages is to make them sound like a note from grandma. Your customers receive three kinds of email: 1. Email from family and friends–personal. 2. Email from colleagues and...
by Alan Sharpe | May 16, 2016 | Advertising, Email Marketing, Internet Marketing, Lead Generation
Delivering email newsletters and sales messages to opt-in subscribers and customers is getting more exasperating–and more expensive–by the day. Delivery rates for email have gone through the virtual floor. According to MarketingSherpa, one out of every six...
by Alan Sharpe | May 16, 2016 | Advertising, Email Marketing, Internet Marketing, Lead Generation
One of the greatest challenges in direct email marketing is building your list. Your most valuable asset is a list of people who have given you their permission to email them periodically. The larger that list is, the better. Here are some proven ways to add opt-in...
by Alan Sharpe | May 16, 2016 | Advertising, Email Marketing, Internet Marketing, Lead Generation
One of your most valuable assets is people who won’t buy from you–today. They are the majority of your prospects. But if your business is typical, and I hope it isn’t, the majority of your sales leads slip away and never give you their business. Drip...
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