by Alan Sharpe | May 19, 2016 | Direct Mail, Lead Generation
1. Personal Unlike an advertisement in a trade publication, which can be read by anyone, your sales letter arrives at your prospect’s place of business as a piece of personal communication from your mind to his. Also, unlike any other medium, direct mail can be...
by Alan Sharpe | May 19, 2016 | Business to Business, Direct Mail
The challenge in business-to-business direct mail is knowing where to look for new business. You need a source of potential new clients that is reliable and affordable. A source that will give you the contact information you need to send a direct mail package to...
by Alan Sharpe | May 19, 2016 | Direct Mail, Lead Generation
Which pulls the best response, a postcard, a self-mailer or a letter? The answer, you’ll be irritated to know, is clear. It depends. The success of your mailing depends on who you mail to (your list), what you promise (your offer), when you mail (your timing),...
by Alan Sharpe | May 19, 2016 | Direct Mail, Lead Generation
Postcards are perhaps the least expensive way of reaching a large number of people with your sales message. Although they have their drawbacks, they are cost-effective at attracting new customers. But only if you follow some simple rules that professional direct mail...
by Alan Sharpe | May 19, 2016 | Direct Mail, Lead Generation
If you use direct mail postcards to generate leads or sell a product or service, you need to create postcards that grab your prospect’s attention. The place to do that is Side A, the side that doesn’t have the stamp and address on it. Here are some...
by Alan Sharpe | May 19, 2016 | Advertising, Direct Mail, Lead Generation
Postcards are an effective way for many business owners and marketing managers to attract new customers and increase sales from existing ones. Postcards are inexpensive to produce and mail. You can produce one in less time than you need for a letter or self-mailer....
Recent Comments