by Alan Sharpe | May 16, 2016 | Direct Mail, Lead Generation
The sweetest sound in any language is the sound of your name. That’s why the most important word in direct mail is “you.” Since your prospective customers care about themselves more than they care about you or what you are selling through the mail,...
by Alan Sharpe | May 16, 2016 | Direct Mail
The easiest way to increase your direct mail response rates is to make your packages more personal. Given the choice between reading a flyer and reading a hand-written note from a friend, most people will read the personal note first. Here are some ways to make your...
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