by Alan Sharpe | May 18, 2016 | Advertising, Direct Mail
My wife received an irresistible offer in the mail the other day. So she didn’t resist. The publisher of a health newsletter offered her eight free reports in exchange for trying out the publication risk free. She could read the sample issue and, if she...
by Alan Sharpe | May 18, 2016 | Direct Mail
The number-one advantage of dimensional mailers is that they get noticed. Amidst the #10 envelopes, postcards and other traditional mail that your prospects receive daily, boxes, cylinders and lumpy oversize envelopes stand out. The number-two advantage of dimensional...
by Alan Sharpe | May 18, 2016 | Direct Mail, Internet Marketing
You will succeed at business-to-business direct mail sales lead generation if you master three calculations, and your response rate is not one of them. Your response rate tells you only a small part of what you are doing correctly. I am assuming that you have a sales...
by Alan Sharpe | May 18, 2016 | Copywriting, Direct Mail, Lead Generation
Know one of the quickest ways to boost the effectiveness of your direct mail sales letters? Mail two letters instead of one, in the same envelope. The second letter is called a lift note. You slip it in your direct mail package to “lift” (increase)...
by Alan Sharpe | May 18, 2016 | Advertising, Direct Mail, Email Marketing, Lead Generation
The secret to persuading your customers to open and read your direct email marketing messages is to make them sound like a note from grandma. Your customers receive three kinds of email: 1. Email from family and friends–personal. 2. Email from colleagues and...
by Alan Sharpe | May 18, 2016 | Copywriting, Direct Mail
Call me a dunce, but I can’t write a single line of copy until I write my opening paragraph. Unlike many successful copywriters, I can’t follow the advice of the many direct mail copywriting gurus who suggest I write the reply device first because...
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