by Alan Sharpe | May 18, 2016 | Copywriting, Direct Mail, Lead Generation
Know one of the quickest ways to boost the effectiveness of your direct mail sales letters? Mail two letters instead of one, in the same envelope. The second letter is called a lift note. You slip it in your direct mail package to “lift” (increase)...
by Alan Sharpe | May 18, 2016 | Copywriting, Direct Mail
Call me a dunce, but I can’t write a single line of copy until I write my opening paragraph. Unlike many successful copywriters, I can’t follow the advice of the many direct mail copywriting gurus who suggest I write the reply device first because...
by Alan Sharpe | May 18, 2016 | Advertising, Copywriting, Direct Mail, Lead Generation
How can you know if your direct mail sales letter is ready to mail? Check it against these guidelines from Don Kanter, the US direct mail specialist. 1. Does the writer know the product? Has the writer dug out every selling point and benefit? Has the writer...
by Alan Sharpe | May 18, 2016 | Advertising, Copywriting, Direct Mail, Lead Generation
Buy a filing cabinet. A big one. That’s my advice for aspiring direct mail copywriters, creative directors at direct mail agencies, and marketing managers who want to improve their direct mail results as quickly as possible. The quickest way to master the craft...
by Alan Sharpe | May 18, 2016 | Advertising, Copywriting, Direct Mail, Lead Generation
The main difference between a real horse and a hobby horse is that you can get off a real horse. And one of my hobby horses is telling the truth in advertising. That’s not a typo. Telling the truth in direct mail advertising is essential for your long-term...
by Alan Sharpe | May 6, 2016 | Copywriting
Welcome to WordPress. This is your first post. Edit or delete it, then start writing! Share...
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