by Alan Sharpe | Oct 29, 2018 | Copywriting
When I landed my first job as a copywriter, back in 1992, the Internet did not exist. Companies promoted their products and services mainly through print advertising, printed collateral and direct mail. Those who had the budget, also used radio and television to...
by Alan Sharpe | Oct 1, 2018 | Business to Business, Copywriting
Q 1. What is a freelance B2B copywriter? A. The simple answer is that a freelance B2B copywriter is someone who writes B2B copy. But that answer isn’t all that helpful unless we define our terms. So here goes: Freelance means working on a contract basis for a...
by Alan Sharpe | Sep 25, 2018 | Copywriting
Copywriting is text that advertises a product, service or brand. The word is easier to understand if you first understand what “copy” is. In the newspaper business, “copy” is the words that journalists write. Don’t ask me...
by Alan Sharpe | Jul 14, 2016 | Advertising, Copywriting
What would you say if I told you that I could put you in a barrel, drop you into the water at the top of Niagara Falls, and your barrel would float upstream? You’d say, “Alan, that’s impossible. Everyone knows that a barrel put into the water at the top of Niagara...
by Alan Sharpe | Jul 7, 2016 | Advertising, Copywriting
Above is an advertisement for an MP3 player. Look at the ad for five seconds. Then answer a simple question. What is that ad about? If you’re like most people, you can’t say for sure. After all, the ad says a lot. The player has 16 gigabits of memory. It holds...
by Alan Sharpe | Jun 30, 2016 | Copywriting
Imagine that you’re a copywriter and I’m a potential customer for your product. You want to get my attention and give me your sales pitch. I’m holding in my hand a TV remote. I’m looking for something that interests me. [click, nah] [click, nope] [click, no]. Ah, now...
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