by Alan Sharpe | Apr 15, 2020 | Business to Business, Copywriting
Are you looking to hire a B2B copywriter? This guide is for you. This guide describes everything you need to know to find, select, hire, work with and pay a business-to-business copywriter. It tells you what to do right, outlines mistakes to avoid, explains how to...
by Alan Sharpe | Jan 14, 2019 | Business to Business, Copywriting
Have you ever noticed, when you climb into your car, and you program your GPS to take you somewhere, that there are two things it never offers you? Your GPS asks you if you want the fastest route or the shortest route. It asks you if you want to use highways or avoid...
by Alan Sharpe | Jan 7, 2019 | Copywriting
You can’t write good copy in a vacuum. You need facts, and you need insights. You get these by asking questions. And one of the first questions you ask is this: Where are we selling? Sometimes the answer to this question is obvious. Your client approaches you...
by Alan Sharpe | Dec 17, 2018 | Advertising, Copywriting
Hey, want to know one of the easiest ways to grab the attention of a potential customer? Want to learn one of the easiest ways to write a headline? Ask a question. Putting a simple question mark at the end of your headline helps you take a straightforward feature or...
by Alan Sharpe | Dec 10, 2018 | Copywriting
The quickest way to make your B2B copywriting sound ridiculous is to insert the word “different” where it doesn’t belong. I’m talking about the redundant use of “different.” I’m talking about the silly need that some...
by Alan Sharpe | Nov 19, 2018 | Copywriting
1. Understand Your Own Needs & Create Your Project Brief (Dan Stelter) Hold your horses there, partner! Before you even go searching for a freelance copywriter, you have to know what the heck it is you want done. While professionals operate under the...
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