by Alan Sharpe | May 18, 2016 | Business to Business, Direct Mail, Lead Generation
If you use direct mail to generate leads for your sales force, and if you’re hunting for an offer that will motivate prospects to respond to your mailings, how about asking your sales force for some advice? Your best sales people know what to say to prospects to...
by Alan Sharpe | May 18, 2016 | Business to Business
If you plan to make outrageous but true claims in your direct response copy, make sure you have a calculator nearby as you write. Because sceptical prospective customers and existing customers will check your numbers, even if you don’t. As Exhibit A I present to...
by Alan Sharpe | May 18, 2016 | Business to Business, Direct Mail, Lead Generation
Mailing the same direct mail offer to the same consumer list a second time typically generates a response rate that’s 65% smaller than the initial response. Mailing a third time usually generates a response that’s more than 50% smaller than the initial...
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