by Alan Sharpe | May 18, 2016 | Business to Business, Direct Mail
Business-to-business direct mail marketers have learned through testing that a letter in an envelope will usually generate more sales and pull more inquiries than a self-mailer will. Why is that? And on what occasions are you wise to use a self-mailer instead of a...
by Alan Sharpe | May 18, 2016 | Business to Business, Direct Mail
Premiums are an effective way to increase your direct mail response rates. Whether you are selling a product or service directly through the mail, or whether you are using a sales letter to generate leads, premiums can help you boost response, increase conversions and...
by Alan Sharpe | May 18, 2016 | Business to Business, Direct Mail
Can your business sell its products to other businesses using a mail-order catalog? Probably. And make a profit? Maybe, as long as you follow some proven guidelines. Here are a few of them. Niche and grow rich Your catalog needs to fill a specific void in the market....
by Alan Sharpe | May 18, 2016 | Business to Business, Direct Mail, Lead Generation
Who do some sales letters put a smile on your face while others put a yawn in your throat? Why are some sales letters harder to read than others? Keeping your reader hooked right to the end of your letter is one of the hardest challenges in business-to-business direct...
by Alan Sharpe | May 18, 2016 | Business to Business, Direct Mail, Lead Generation
In B2B direct mail lead generation, as your volume of leads goes up, your quality goes down, and vice versa. The people in marketing prefer volume. They want the most leads for their dollar. The people in sales–the folks who must follow up on the leads that...
by Alan Sharpe | May 18, 2016 | Business to Business, Direct Mail, Lead Generation
What boosts direct mail response rates better than a premium? Half a premium. That’s what Canadian catalog printer Transcontinental has learned during the past two years. Transcontinental wanted to generate sales leads among catalog companies across North...
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