by Alan Sharpe | Apr 15, 2020 | Business to Business, Copywriting
Are you looking to hire a B2B copywriter? This guide is for you. This guide describes everything you need to know to find, select, hire, work with and pay a business-to-business copywriter. It tells you what to do right, outlines mistakes to avoid, explains how to...
by Alan Sharpe | Jan 14, 2019 | Business to Business, Copywriting
Have you ever noticed, when you climb into your car, and you program your GPS to take you somewhere, that there are two things it never offers you? Your GPS asks you if you want the fastest route or the shortest route. It asks you if you want to use highways or avoid...
by Alan Sharpe | Nov 5, 2018 | Business to Business, Lead Generation
Business-to-Business lead generation is harder than ever before. The marketplace is more crowded. You have more tactics to choose from than ever before. But you still have only 24 hours in your day. So which B2B lead generation tactics should you be using to acquire...
by Alan Sharpe | Oct 1, 2018 | Business to Business, Copywriting
Q 1. What is a freelance B2B copywriter? A. The simple answer is that a freelance B2B copywriter is someone who writes B2B copy. But that answer isn’t all that helpful unless we define our terms. So here goes: Freelance means working on a contract basis for a...
by Alan Sharpe | May 19, 2016 | Business to Business, Direct Mail
In direct mail, the offer is the incentive or reward that you dangle in front of your prospects to motivate them to respond to your mailing, either with an order or with a request for more information. Offers follow a “you do this and we’ll do that”...
by Alan Sharpe | May 19, 2016 | Business to Business, Direct Mail
In direct mail, the offer is the incentive or reward that you dangle in front of your prospects to motivate them to respond to your mailing. In business-to-consumer direct mail, for example, a magazine publisher will offer a yearly subscription to its magazine at 60%...
Recent Comments