The B2B Tech Copywriting Blog
Weekly advice on generating leads for your technology firm.
Your Direct Mail Donors Should Be Arrested (By Your Letter Opening)
The first time I was shelled by enemy artillery, I learned a vital lesson that applies to the success of your fundraising letters. I was lying in a slit trench on Mount Wall, about 35 kilometres west of the town of Stanley, in the Falkland Islands. The year was 1982,...
For Direct Mail Lead Generation Success, Clone Your Best Customers
I don't relish being proven wrong. But a while back I sat down to discover who my best clients were. I wanted to increase my revenues. I figured that the best way to do that was to discover who my best clients were and to then go after more firms that were like them....
B2B Direct Mail Lists: Ask These Questions Before Renting
If the most important part of any business-to-business direct mail package is the list, how can you be sure that you have a good list before you drop your money (and your reputation) in the mailbox? Answer: Ask the right questions before you rent that list. 1. Who is...
Increase Direct Mail Response Rates (And Revenue) By Segmenting Your List
If you want to increase revenue using direct mail, you have two options: sell more to the customers you have, or find new customers and sell to them. The tricky part is knowing how to do that. I recommend that you start by segmenting your house list. Dividing your...
Self-mailers in B2B Direct Mail: Advantages and Disadvantages
Business-to-business direct mail marketers have learned through testing that a letter in an envelope will usually generate more sales and pull more inquiries than a self-mailer will. Why is that? And on what occasions are you wise to use a self-mailer instead of a...
Improve Your B2B Direct Mail Response Rates With Premiums
Premiums are an effective way to increase your direct mail response rates. Whether you are selling a product or service directly through the mail, or whether you are using a sales letter to generate leads, premiums can help you boost response, increase conversions and...
Catalog Tips For Business-To-Business Direct Mail Marketers
Can your business sell its products to other businesses using a mail-order catalog? Probably. And make a profit? Maybe, as long as you follow some proven guidelines. Here are a few of them. Niche and grow rich Your catalog needs to fill a specific void in the market....
Sales Letter Writing: Boost Your B2B Readability
Who do some sales letters put a smile on your face while others put a yawn in your throat? Why are some sales letters harder to read than others? Keeping your reader hooked right to the end of your letter is one of the hardest challenges in business-to-business direct...
Donor-Centered Newsletter Stories Increase Income, Boost Donor Loyalty
Your donors read your donor newsletter to discover news about themselves. You are of secondary interest. Like you, your donors and members read what interests them. They donate money to causes that interest them. They read about people that interest them. That's why...
Direct Mail Invitations: Eleven Ways to Boost Response To Your B2B Campaign
Will your business-to-business direct mail package ever produce a standing ovation? It might. When you mail an effective invitation to a seminar, workshop, awards show or other live event, you literally move people-out of their seats and into yours. That's one of the...
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