The B2B Tech Copywriting Blog
Weekly advice on generating leads for your technology firm.
Seven Offers that Boost Online Store Sales
Everyone loves a good offer, right? I know I do. I’ll bet you do, too. Your potential customers are no different. In this post I talk about seven types of offers to include in your online store, and how to write captivating copy about them. Offer 1: Free shipping...
Landing Page Copywriting Must Sell Your Lead Magnet
Too many lead magnet landing pages make one fatal mistake – they don’t describe exactly what the lead magnet is. You want your lead magnet landing page to be very specific, and that includes an explanation of exactly what you’re offering. This could be included in the...
Freelance B2B Copywriter FAQs: The Ultimate List
Q 1. What is a freelance B2B copywriter? A. The simple answer is that a freelance B2B copywriter is someone who writes B2B copy. But that answer isn't all that helpful unless we define our terms. So here goes: Freelance means working on a contract basis for a variety...
What is Copywriting?
Copywriting is text that advertises a product, service or brand. The word is easier to understand if you first understand what "copy" is. In the newspaper business, "copy" is the words that journalists write. Don't ask me why it's called copy. I don't...
How to Write a Landing Page for a Lead Magnet
How would you like to attract thousands of new visitors to your website every month? You can, with a lead magnet. Want to learn how to write a landing page for a lead magnet? Read on. Someone who gives you their name and email address is called a lead, a sales...
Product Demonstration Videos: Five Mistakes Manufacturers Make
Creating product demonstration videos will not deliver an immediate increase in sales or inquiries from potential buyers. It is possible to create a product demo video that depresses sales. And scares potential buyers away. Here are the top mistakes that I see...
Make sure your advertising copy has a logical flow
What would you say if I told you that I could put you in a barrel, drop you into the water at the top of Niagara Falls, and your barrel would float upstream? You’d say, “Alan, that’s impossible. Everyone knows that a barrel put into the water at the top of Niagara...
Copywriting Blunder 2: No Single-Minded Proposition
Above is an advertisement for an MP3 player. Look at the ad for five seconds. Then answer a simple question. What is that ad about? If you’re like most people, you can’t say for sure. After all, the ad says a lot. The player has 16 gigabits of memory. It holds...
In copywriting, be quick in getting to the point
Imagine that you’re a copywriter and I’m a potential customer for your product. You want to get my attention and give me your sales pitch. I’m holding in my hand a TV remote. I’m looking for something that interests me. [click, nah] [click, nope] [click, no]. Ah, now...
In advertising copywriting, headlines are for features, images are for benefits
This article is an excerpt from my Udemy course, 30 Copywriting Secrets from the Best Ad Campaign of All Time. One of your main jobs as a copywriter is to translate product features into benefits. People buy benefits, not features. Just so we’re clear: a feature is...
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