The B2B Tech Copywriting Blog
Weekly advice on generating leads for your technology firm.
Drip Email Marketing System Converts Long-Term Leads to Sales
One of your most valuable assets is people who won't buy from you--today. They are the majority of your prospects. But if your business is typical, and I hope it isn't, the majority of your sales leads slip away and never give you their business. Drip marketing is the...
Email Drip Marketing Campaigns Reach 25 Percent of Prospects Who Are Usually Ignored
Do you snub 25 percent of your potential customers? If your business is typical, you do. According to a five-year study that measured the effectiveness of reader response cards in trade magazines, only 75% of response cards sent in by prospective customers were...
Drip Email Marketing Campaigns Prevent Customer Defections from Your Company
My wife bought a new Honda Civic 13 years ago and still talks about the salesman who sold it to her in Columbus, Ohio. She never bought from that salesman again because she married me and moved to Canada. When Y2K arrived, we traded her Civic for a Ford pickup truck....
Build Your Email Marketing Opt-in List In 11 Direct Ways Online
The most important tool in online marketing isn't your website. It's your email list. Most of your customers and potential customers won't visit your website today. But they will check their email. So your goal as an email marketer is to build the largest possible...
Boost Email Open Rates and Clickthrough Rates with Transactional Emails in Online Marketing
One of your toughest challenges in email marketing is persuading people to open and read your email sales pitch. Your customers are busy, and distracted, and inundated with spam. No wonder the average open rate is a mere 35.5 percent, according to email service...
Targeted Email Marketing – Put a Colon in Your Subject Says Consultant
Please forgive me for being so candid, but I'd like to talk about the subject of your colon. The colon in your email subject line, that is. One of the most effective ways to boost your email marketing open rates is to improve your subject line. The more relevant your...
Test Your Email Marketing Message on a Business Card First, Says Internet Marketing Consultant
Your email marketing will flunk if you ignore this message. Your enemy in business-to-business email marketing is the preview pane. Most individuals at work use the preview pane in their email program. The preview pane, of course, is that window that shows the...
Email Marketing Opt-in Landing Pages – Boost Conversion Rates with 1 Column, Not 2, on Website Forms
A recent study conducted by Omniture for Marketing Sherpa shows that a single-column opt-in form outperforms a double-column form on email subscription landing pages. Using multivariate tests, Omniture examined a number of variables on landing pages to see which ones...
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