The B2B Tech Copywriting Blog
Weekly advice on generating leads for your technology firm.
Need to Boost Direct Mail Marketing Results? Buy a Filing Cabinet, Says Copywriting Service Company
Buy a filing cabinet. A big one. That's my advice for aspiring direct mail copywriters, creative directors at direct mail agencies, and marketing managers who want to improve their direct mail results as quickly as possible. The quickest way to master the craft of...
Direct Mail Lead Generation Sales Letters Work Best When You Refund Your Fee
In the termite capital of the US, Tampa, Florida, lives a man by the name of Chet Rowland who generates direct mail sales leads by promoting his poorservice. In his direct mail lead generation package he includes a copy of a letter he received from a disgruntled...
Why I Respectfully Disagree with Vincent James, the 12-Month Millionaire
If you plan to make outrageous but true claims in your direct response copy, make sure you have a calculator nearby as you write. Because sceptical prospective customers and existing customers will check your numbers, even if you don't. As Exhibit A I present to you...
Drip Marketing – What to Direct Mail (and Email) to Stay in Touch With Your Lead Generation Prospect
One of the best pieces of advice I ever received on customer retention was this: "Never forget a customer. Never let a customer forget you." But putting that maxim into practice is the hard part. How do you stay in touch with someone who is not ready to buy this...
In Direct Mail Advertising, Don’t Lie On Your Envelope, Says Direct Response Copywriter, Consultant
The main difference between a real horse and a hobby horse is that you can get off a real horse. And one of my hobby horses is telling the truth in advertising. That's not a typo. Telling the truth in direct mail advertising is essential for your long-term...
Want to Double Your B2B Direct Mail Response Rates? Mail the Same Offer to the Same List Twice
Mailing the same direct mail offer to the same consumer list a second time typically generates a response rate that's 65% smaller than the initial response. Mailing a third time usually generates a response that's more than 50% smaller than the initial mailing. But if...
In Direct Mail, Study Your Prospect More Than Your Product Says Direct Response Consultant
The sweetest sound in any language is the sound of your name. That's why the most important word in direct mail is "you." Since your prospective customers care about themselves more than they care about you or what you are selling through the mail, your direct mail...
Make Your Direct Mail Sales Letters More Powerful with More Personalization Says Consultant
The easiest way to increase your direct mail response rates is to make your packages more personal. Given the choice between reading a flyer and reading a hand-written note from a friend, most people will read the personal note first. Here are some ways to make your...
Improve Email Deliverability: 15 Tips for Email Marketing Success
Delivering email newsletters and sales messages to opt-in subscribers and customers is getting more exasperating--and more expensive--by the day. Delivery rates for email have gone through the virtual floor. According to MarketingSherpa, one out of every six people...
Direct Email Marketing List-Building Tips for Targeted Opt-In Solutions
One of the greatest challenges in direct email marketing is building your list. Your most valuable asset is a list of people who have given you their permission to email them periodically. The larger that list is, the better. Here are some proven ways to add opt-in...
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