The B2B Tech Copywriting Blog
Weekly advice on generating leads for your technology firm.
Use Pain Instead of Credentials in Direct Mail Marketing Lead Generation
How do you generate sales leads with direct mail when you have no credentials? I'm talking about the financial planner with much education but no demonstrated expertise. The brand new lettershop with no industry experience and zero publicity. The software firm with no...
Direct Mail Marketing is a Rifle, Not a Shotgun, Says Direct Response Advertising Services Company
When I served in the British Special Forces, I learned a lesson from a sniper that applies directly to your success at direct mail marketing. I had a buddy in my Reconnaissance Troop who could kill a man at 800 metres with one bullet, even if the man was walking....
Testimonials in Direct Mail Marketing Sales Letters – Choose the Correct One of Three for Your Needs
Your direct mail sales letters must overcome three doubts if you are to make money through the mail. These three doubts are floating around in the skulls of your customers and potential customers all the time, and surface whenever they receive a direct mail pitch from...
Eight Ways to Enable Response With Direct Mail Lead Generation Postcards Using Direct Response
Postcards are cheap to print and mail but they have one major weakness as far as direct response lead generation is concerned. They don't have a physical response mechanism. Traditional letter packages contain a business reply card and maybe even a business reply...
Write Your Direct Mail Sales Letters Like a Page on Google to Boost Response, Results and Business
You can lose a direct mail sale quicker than you think. So your primary goal at the start of your sales letter is to demonstrate relevance. You must prove, and quickly, that what you have to say is relevant to your reader. That's why I recommend you write your copy as...
Pick Direct Mail Marketing Lists that are Added to Often, Not Just Updated Often
The success of your next lead generation mailing might depend on one simple question. Before you rent a list of potential customers, ask the list broker this straightforward question: "How often are the names on this list added to?" Don't simply ask how often the list...
For Effective Direct Mail Sales Lead Generation, Group Sales Letter Inquiries Into Four Groups
If your direct mail lead generation campaigns are typical, the majority of people who respond to your sales letters aren't ready to buy. That's why one of the most important tasks in direct response lead generation is qualifying every inquiry, assigning it to one of...
Match Your Direct Mail Marketing Offer with Your Sales Reps’ Best Closing Techniques in B2B
If you use direct mail to generate leads for your sales force, and if you're hunting for an offer that will motivate prospects to respond to your mailings, how about asking your sales force for some advice? Your best sales people know what to say to prospects to close...
Direct Mail Advertising Copywriting – Twelve Ways to Evaluate Direct Mail Copy
How can you know if your direct mail sales letter is ready to mail? Check it against these guidelines from Don Kanter, the US direct mail specialist. 1. Does the writer know the product? Has the writer dug out every selling point and benefit? Has the writer...
Testimonials in Direct Mail Advertising Sales Letters Must Sound Groovy – Dude
If you want to improve your sales letters, read movie reviews. One of the most common criticisms brought against new movies is that the characters are wooden and one-dimensional. Their actions are predictable. Their speech is predictable. Remember this when you decide...
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