The B2B Tech Copywriting Blog
Weekly advice on generating leads for your technology firm.
Direct Mail Marketing Agency Copywriter Says “Start at the Start” with Sales Letters.
Call me a dunce, but I can't write a single line of copy until I write my opening paragraph. Unlike many successful copywriters, I can't follow the advice of the many direct mail copywriting gurus who suggest I write the reply device first because that's the tool that...
Boost Your Direct Mail Marketing Response Rates with Unilateral Offers, Says Direct Response Agency
Direct mail marketing rules are made to be broken, or so I'm told. So break this one and see what happens. Direct mail pundits, me included, recommend that all your direct mail pieces have an offer. The offer, as you know, is the incentive that you give prospects to...
Stamps Boost Response Rates Over Metered Postage and Indicias in Direct Mail Marketing
Direct mail fundraisers learned long ago that stamps boost response rates. Maybe the same will work for your sales letters. Why not test and find out? In split-run tests, non-profit organizations have discovered that an envelope bearing a row of commemorative stamps...
Direct Mail Marketing Agency Says “Over, Please, with ‘Over, Please . . .’ in Sales Letters”
When your direct mail sales letter is longer than one page, should you write "Over, please . . ." or "Please continue" at the bottom of the page? Of course not. Phrases like that work against you. In every letter you craft, you're trying to sound personal,...
Direct Mail Advertising Company Says “Mail Fewer Pieces, Make More Money”
You'll make more money in direct mail by selling to fewer people. The Sears and Roebuck direct mail catalog made money by selling everything to everybody until niche marketers arrived. Today, if you want to buy a parka for that trip to Peru, you shop from the L. L....
Offer Self-Assessments, Not White Papers, in Direct Mail Lead Generation
Are you a business-to-business direct mail marketer looking for something better to offer than white papers? Consider self-assessment surveys. But first, let’s clarify a few things. I’m assuming you’re a B2B direct marketer who uses direct mail to generate sales leads...
Boost Direct Mail Response Rates by Mailing Half a Premium Says Dimensional Mailer Company
What boosts direct mail response rates better than a premium? Half a premium. That's what Canadian catalog printer Transcontinental has learned during the past two years. Transcontinental wanted to generate sales leads among catalog companies across North America. So,...
Give a Reason for Your Deadlines to Boost Direct Mail Marketing Results with Time-Limited Offers
There are only two kinds of deadlines. Legitimate. And bogus. Your goal as a direct mail marketer is not only to create legitimate deadlines, but to persuade your readers that your deadlines are legitimate. Here's why. Buyers are sceptical. They don't believe much of...
Personalization Boosts Direct Mail Response Rates (and Sales) with Letters, Postcards – Self-Mailers
Seven in ten consumers want you to personalize the direct mail you send them. Are you giving them what they want? According to Cap Ventures' 2003 study of personalization, more than 69% of consumers prefer highly personalized direct mail offers over non-personalized...
Don’t Mail Postcards to Generate Appointments in Financial Services Direct Mail Lead Generation
I know a company that helps financial services professionals generate sales leads by hosting free financial planning seminars, usually with lunch or dinner included. The company mails full-color postcards to consumers, promoting the seminar at a nearby hotel. "There...
Subscribe
Recent Comments