B2B marketing videos generate leads, boost engagement and sell products. Here are eight statistics about using videos in your business-to-business lead generation.
- Videos boost email open rates: This may sound like an impossible statistic. After all, how can an email embedded in an email boost open rates if the recipient hasn’t even opened the email yet? Valid point. Videos boost email open rates when you put the word “video” in the email subject line. By around 19%.
- Marketing videos boost email CTR: If you embed a short video in your email messages to prospects, you will boost your click-through-rate by roughly 250%. That’s because videos are more compelling than images or text or images and text combined.
- Videos boost your landing page conversion rates: In recent tests, online marketers found that placing a video above the fold on a landing page boosted conversion rates by a whopping 80%. Given the choice between reading landing page or watching a video, the majority of website visitors will watch the video. And if that video is compelling, then that video will convert better than the landing page will all on its own with just images and text.
- Online videos boost offline retail traffic: Around 25% of shoppers say they’ve visited YouTube and searched for a video related to a product they intend to buy from a bricks-and-mortar store.
- Videos boost online purchases: In recent tests, 64% of website visitors were found to be more likely to buy a product from a website after watching a product video on that website.
- Product videos nurture leads: According to Hubspot, 90% of users say that product videos help them in their buying decision.
- Videos boost engagement: According to SmallBiztrends, videos generate 1,200% more shares on social media than text and images combined.
- Senior execs prefer video: Digital Information World estimates that 59% of senior executives say that if both text and video are available on the same topic on the same page, they prefer to watch the video.
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