Alan Sharpe’s Portfolio / Sales Funnels / River Grande Estates

Client

River Grande Estates
of Lindsay Park

Channel

Business to Consumer

Product

New community of multi-family
apartments and homes

Tactics

Facebook ads, landing page, email lead-nurturing series

Step 1

Write, design and build a landing page featuring an attractive lead magnet:
$15,000 in free upgrades
(click image to view)

Step 2

Write and design a series of re-targeting ads and boosted Facebook posts that drive traffic to the landing page.

Step 3

Write a series of lead-nurturing emails, and schedule them to go out at strategic intervals to anyone who either (1) views a unit through this campaign but does not buy, or who (2) views a unit offline (namely, not in response to this campaign), does not buy, but requests follow up.