River Grande Estates Email 4 of 5

To: alan@sharpecopy.com
From: calvin@rivergrandeestates.com

Subject: Is buying a home at River Grande Estates a wise investment? Let’s see . . .

Dear Alan,

1. As you know, River Grande Estates is the fastest-selling multi-family community in Calgary.
2. Soon, all buildings in this area will be new, prestigious and highly sought after.
3. You also know that buying a home is one of the largest—and wisest—investments you can make.
4. According to the law of supply and demand, when supply of a commodity declines, prices increase.
5. The supply of homes at River Grande Estates is declining (rapidly).
6. So, will a rapidly declining supply of homes in this desirable area drive prices up? Well, the law of supply and demand says, “Yes.” Prudent people abide by the law.

Now here’s an interesting question for you, Alan. Since we are winning awards across the region for having the fastest-selling homes on the market, how hard do you suppose it will be for you to realize a fair profit on your home at River Grande Estates, if at some time in the future you decide to sell?

There’s one last thing. I’d like to suggest that your opportunity to invest in a new home at River Grande Estates is now. It’s won’t last long. So please act soon. Either drop by for another visit, or phone my sales team at 780-233-7333 to talk things over.

Yours sincerely,

Calvin Buss, President
Millennium Realty
for River Grande Estates

PS. Our superlative location, an affordable price and unparalleled, exquisite finishes have made River Grande Estates the fastest-selling multi-family community in Calgary 6 out of the past 12 months as judged by the Calgary Home Builders Association. Act now before this inside information becomes common knowledge. Drop by for another quick tour, or give us a call to discuss this wonderful investment opportunity.