HELLO, I’M ALAN
Sales Enablement Copywriter
Is Your Industrial Sales Pipeline Stalled?
B2B manufacturing sales reps who engage buyers with educational, relevant content throughout the buyer journey are twice as likely to hit quota. The trouble is, they lack the time and expertise to create this content. So, they hire me. Or, to be more accurate, their industrial marketing agency hires me. I write sales enablement content that educates, differentiates and adds value throughout the industrial sales pipeline.
Need copy & content that leads to contracts?
%
of marketers say converting leads into customers is their top priority
%
of a sales rep's time is wasted creating or looking for content to share with prospects
%
of content created by marketing is ignored by sales reps and never shown to prospects
%
more sales-ready leads is what firms generate by investing in sales-driven lead nurturing
My Industrial Copywriting Services
Sales Enablement Content
I write buyer-facing and internal-facing sales enablement content that B2B sales teams use to engage prospects and win deals.
Lead Nurture Campaigns
I write email follow-up campaigns that B2B sales teams use to nurture leads until they’re ready for a sales conversation.
Lead Nurture Audits
I help you boost the effectiveness of your B2B lead-nurture campaigns by detailing what you need to start doing differently.
Does your sales team need relevant, insightful, lead-nurturing content that helps them hit quota sooner?
Glad to hear it.
Years copywriting
Copywriting clients
Wrote 1st software ad
Hair left
What products & services do I help you sell?
Glad you asked.
APM
Portal to help Fortune 500 firm equip its channel partners sell asset performance management suite
Pulp & Paper
Promo video script to generate leads for wet-end control solution from global process automation vendor
MedTech
DCS
Website, pitch deck and brochure to generate leads for leading supplier of distributed control systems
ERP
Cloud
UX
Supply Chain
Cranes
Sales webpages promoting a variety of industrial overhead cranes for global manufacturer
Energy
Multiple blog posts to drive traffic for automated document parsing and reconciliation application
Infosec
Blog posts to nurture leads who need anti-virus protection for their SAP systems
3D CAD
Blog post to generate leads for a software manufacturer’s 3D comparative model validation tool
Augmented Reality
Customer-facing sales deck and internal-facing sales tips & tacics for augmented reality field procedures
Process Power
Customer-facing sales deck and internal-facing sales tips & tacics for process power management
Elevators
LinkedIn ads and presentation deck for webinar hosted by manufacturer of freight elevator doors
ERP Add-Ons
Sales pages for firm that creates industry-vertical-specific adds-on for the Microsoft Dynamics 365 ERP platform
Industrial Automation
Customer-facing sales deck and brochure for web inspection system for pulp & paper industry
Oil & Gas
FAQ document for a firm that offers certified turnaround inspection services to the oil & gas industry
Four reasons manufacturers (or their marketing agencies) hire me
B2B
I specialize in writing copy & content for long B2B sales cycles
Complexity
Manufacturing
I speak the language of discrete and process manufacturing
Strategy
I uncover strategic insights that turn content into contracts
Need copy written really badly?
If you’re a B2B manufacturer or supplier into this space that needs a sales enablement content writer like there’s no tomorrow, call me. Before tomorrow. You’ll be glad to learn that in the 31 years that I’ve been writing cold emails, case studies, lead-nurturing downloads and sales decks, I’ve developed a reputation for being good and fast. In that order. So if you need compelling lead-nurturing content really badly, call me today.
Case Studies
Testimonials
This is the only part of my website that I didn’t write. It features candid observations from some of my satisfied clients. Their remarks are, without exception, positive. Go figure.
Boost sales team productivity.
Hit your numbers.
Get the corner office.
Latest posts from my B2B sales enablement blog
Give Your MarTech Copywriting a Proven Structure
Have you ever noticed, when you climb into your car, and you program your GPS to take you somewhere, that there are two things it never offers you? Your GPS asks you if you want the fastest route or the shortest route. It asks you if you want to use highways or avoid...
To Write Great MarTech Copy, Ask this Simple Question
You can't write good copy in a vacuum. You need facts, and you need insights. You get these by asking questions. And one of the first questions you ask is this: Where are we selling? Sometimes the answer to this question is obvious. Your client approaches you and...
In MarTech Headline Copywriting, if in Doubt, Ask a Question
Hey, want to know one of the easiest ways to grab the attention of a potential customer? Want to learn one of the easiest ways to write a headline? Ask a question. Putting a simple question mark at the end of your headline helps you take a straightforward feature or...
MarTech Marketer, Remove this Word from Your Copywriting
The quickest way to make your B2B copywriting sound ridiculous is to insert the word "different" where it doesn't belong. I'm talking about the redundant use of "different." I'm talking about the silly need that some copywriters have to modify words that need no...
Let's Start a Conversation
Are you a sales-driven, B2B technology firm that needs sales content that leads to contracts? Let's talk.