HELLO, I’M ALAN
Sales Enablement Copywriter
Is Your Industrial Sales Pipeline Stalled?
B2B manufacturing sales reps who engage buyers with educational, relevant content throughout the buyer journey are twice as likely to hit quota. The trouble is, they lack the time and expertise to create this content. So, they hire me. Or, to be more accurate, their industrial marketing agency hires me. I write sales enablement content that educates, differentiates and adds value throughout the industrial sales pipeline.
Need copy & content that leads to contracts?
%
of marketers say converting leads into customers is their top priority
%
of a sales rep's time is wasted creating or looking for content to share with prospects
%
of content created by marketing is ignored by sales reps and never shown to prospects
%
more sales-ready leads is what firms generate by investing in sales-driven lead nurturing
My Industrial Copywriting Services
Sales Enablement Content
I write buyer-facing and internal-facing sales enablement content that B2B sales teams use to engage prospects and win deals.
Lead Nurture Campaigns
I write email follow-up campaigns that B2B sales teams use to nurture leads until they’re ready for a sales conversation.
Lead Nurture Audits
I help you boost the effectiveness of your B2B lead-nurture campaigns by detailing what you need to start doing differently.
Does your sales team need relevant, insightful, lead-nurturing content that helps them hit quota sooner?
Glad to hear it.
Years copywriting
Copywriting clients
Wrote 1st software ad
Hair left
What products & services do I help you sell?
Glad you asked.
APM
Portal to help Fortune 500 firm equip its channel partners sell asset performance management suite
Pulp & Paper
Promo video script to generate leads for wet-end control solution from global process automation vendor
MedTech
DCS
Website, pitch deck and brochure to generate leads for leading supplier of distributed control systems
ERP
Cloud
UX
Supply Chain
Cranes
Sales webpages promoting a variety of industrial overhead cranes for global manufacturer
Energy
Multiple blog posts to drive traffic for automated document parsing and reconciliation application
Infosec
Blog posts to nurture leads who need anti-virus protection for their SAP systems
3D CAD
Blog post to generate leads for a software manufacturer’s 3D comparative model validation tool
Augmented Reality
Customer-facing sales deck and internal-facing sales tips & tacics for augmented reality field procedures
Process Power
Customer-facing sales deck and internal-facing sales tips & tacics for process power management
Elevators
LinkedIn ads and presentation deck for webinar hosted by manufacturer of freight elevator doors
ERP Add-Ons
Sales pages for firm that creates industry-vertical-specific adds-on for the Microsoft Dynamics 365 ERP platform
Industrial Automation
Customer-facing sales deck and brochure for web inspection system for pulp & paper industry
Oil & Gas
FAQ document for a firm that offers certified turnaround inspection services to the oil & gas industry
Four reasons manufacturers (or their marketing agencies) hire me
B2B
I specialize in writing copy & content for long B2B sales cycles
Complexity
Manufacturing
I speak the language of discrete and process manufacturing
Strategy
I uncover strategic insights that turn content into contracts
Need copy written really badly?
If you’re a B2B manufacturer or supplier into this space that needs a sales enablement content writer like there’s no tomorrow, call me. Before tomorrow. You’ll be glad to learn that in the 31 years that I’ve been writing cold emails, case studies, lead-nurturing downloads and sales decks, I’ve developed a reputation for being good and fast. In that order. So if you need compelling lead-nurturing content really badly, call me today.
Case Studies
Testimonials
This is the only part of my website that I didn’t write. It features candid observations from some of my satisfied clients. Their remarks are, without exception, positive. Go figure.
Boost sales team productivity.
Hit your numbers.
Get the corner office.
Latest posts from my B2B sales enablement blog
Pick Direct Mail Marketing Lists that are Added to Often, Not Just Updated Often
The success of your next lead generation mailing might depend on one simple question. Before you rent a list of potential customers, ask the list broker this straightforward question: "How often are the names on this list added to?" Don't simply ask how often the list...
For Effective Direct Mail Sales Lead Generation, Group Sales Letter Inquiries Into Four Groups
If your direct mail lead generation campaigns are typical, the majority of people who respond to your sales letters aren't ready to buy. That's why one of the most important tasks in direct response lead generation is qualifying every inquiry, assigning it to one of...
Match Your Direct Mail Marketing Offer with Your Sales Reps’ Best Closing Techniques in B2B
If you use direct mail to generate leads for your sales force, and if you're hunting for an offer that will motivate prospects to respond to your mailings, how about asking your sales force for some advice? Your best sales people know what to say to prospects to close...
Direct Mail Advertising Copywriting – Twelve Ways to Evaluate Direct Mail Copy
How can you know if your direct mail sales letter is ready to mail? Check it against these guidelines from Don Kanter, the US direct mail specialist. 1. Does the writer know the product? Has the writer dug out every selling point and benefit? Has the writer...
Let's Start a Conversation
Are you a sales-driven, B2B technology firm that needs sales content that leads to contracts? Let's talk.