HELLO, I’M ALAN

Sales Enablement Copywriter

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Is Your Industrial Sales Pipeline Stalled?

 

B2B manufacturing sales reps who engage buyers with educational, relevant content throughout the buyer journey are twice as likely to hit quota. The trouble is, they lack the time and expertise to create this content. So, they hire me. Or, to be more accurate, their industrial marketing agency hires me. I write sales enablement content that educates, differentiates and adds value throughout the industrial sales pipeline.

Need copy & content that leads to contracts?

Let's talk

%

of marketers say converting leads into customers is their top priority

%

of a sales rep's time is wasted creating or looking for content to share with prospects

%

of content created by marketing is ignored by sales reps and never shown to prospects

%

more sales-ready leads is what firms generate by investing in sales-driven lead nurturing

My Industrial Copywriting Services

Sales Enablement Content

I write buyer-facing and internal-facing sales enablement content that B2B sales teams use to engage prospects and win deals.

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Lead Nurture Campaigns

I write email follow-up campaigns that B2B sales teams use to nurture leads until they’re ready for a sales conversation.

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Lead Nurture Audits

I help you boost the effectiveness of your B2B lead-nurture campaigns by detailing what you need to start doing differently.

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Does your sales team need relevant, insightful, lead-nurturing content that helps them hit quota sooner?

Glad to hear it.

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Years copywriting

Copywriting clients

Wrote 1st software ad

Hair left

What products & services do I help you sell?

Glad you asked.

APM

Portal to help Fortune 500 firm equip its channel partners sell asset performance management suite

Pulp & Paper

Promo video script to generate leads for wet-end control solution from global process automation vendor

MedTech

LinkedIn articles to drive traffic to manufacturer of smartwatch and app for monitoring seizures

DCS

Website, pitch deck and brochure to generate leads for leading supplier of distributed control systems

ERP

Landing pages, buying guides, white papers & blog posts to generate leads for ERP consulting firm

Cloud

Pillar page and email sequences to generate leads and cultivate leads for managed cloud services firm

UX

Buying guide for Fortune 500 firm to generate leads for its user experience software development tools

Supply Chain

Cold email outreach sequence to generate leads for AI app that improves inventory management

Cranes

Sales webpages promoting a variety of industrial overhead cranes for global manufacturer

Energy

Multiple blog posts to drive traffic for automated document parsing and reconciliation application

Infosec

Blog posts to nurture leads who need anti-virus protection for their SAP systems

3D CAD

Blog post to generate leads for a software manufacturer’s 3D comparative model validation tool

Augmented Reality

Customer-facing sales deck and internal-facing sales tips & tacics for augmented reality field procedures

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Process Power

Customer-facing sales deck and internal-facing sales tips & tacics for process power management

Elevators

LinkedIn ads and presentation deck for webinar hosted by manufacturer of freight elevator doors

ERP Add-Ons

Sales pages for firm that creates industry-vertical-specific adds-on for the Microsoft Dynamics 365 ERP platform

Industrial Automation

Customer-facing sales deck and brochure for web inspection system for pulp & paper industry

Oil & Gas

FAQ document for a firm that offers certified turnaround inspection services to the oil & gas industry

Four reasons manufacturers (or their marketing agencies) hire me

B2B

I specialize in writing copy & content for long B2B sales cycles

Complexity

I craft copy that sells complex offerings to engineers

Manufacturing

I speak the language of discrete and process manufacturing

Strategy

I uncover strategic insights that turn content into contracts

Need copy written really badly?

If you’re a B2B manufacturer or supplier into this space that needs a sales enablement content writer like there’s no tomorrow, call me. Before tomorrow. You’ll be glad to learn that in the 31 years that I’ve been writing cold emails, case studies, lead-nurturing downloads and sales decks, I’ve developed a reputation for being good and fast. In that order. So if you need compelling lead-nurturing content really badly, call me today.

Ask for a quote now

Case Studies

technology copywriter case study
sales enablement copywriter case study
sales enablement copywriter case study

Testimonials

This is the only part of my website that I didn’t write. It features candid observations from some of my satisfied clients. Their remarks are, without exception, positive. Go figure.

"If you’re one of our competitors, please use another copywriter . . . . Alan’s prose gives us the competitive advantage we need to succeed! Thanks to Alan, traffic to our website has doubled, we’re getting more qualified leads than ever before and sales are booming! We received a response rate of almost 3%."

Mark Goodin, Partner, Aaron-Abrams Field Support Services

"Alan Sharpe did a superb job assisting us with a new product launch. From the interview that uncovered our specific needs to the final copy that rendered our objectives into written form, Mr. Sharpe distilled the benefits of our product into a compelling message. If you need copy that’s succinct, interesting and persuasive, we enthusiastically recommend Alan Sharpe for your next project."

Rex Bledsoe, General Manager, Aquawear

"I am dropping in the mail finished examples of the two postcards you wrote for our lead generation campaign—they came out great. The first mailing had a return on investment in the area of 1,030%. A month later we mailed your second card to the same list—and it did even better! Needless to say, but I’ll say it anyway, your approach was phenomenally successful."

William DiPaolo, VP, Sales & Marketing, Cogent Road, Inc.

"Working with Alan Sharpe has been a pleasure. Alan captured our requirements and translated them towards a very successful case study campaign that provided LogiSense with a succinct articulation of our value proposition. We have found great benefit from Alan’s work and strongly endorse his services."

Flavio Gomes, CEO, LogiSense Corporation

"Alan takes the abstract, researches the topic thoroughly and gains a deep understanding of the product or service, the applicable target audiences and then plays back brilliant copy that speaks in clear dialogue. Results? You bet. Alan gets to the core of each assignment—on budget—on time. You will not be disappointed."

Peter Watson, President, Response Generators, Inc.

"Alan is a master of saying more with less. His writing is tight and efficient, which is a must in B2B."

John Warrillow, President, Warrillow & Co.

"Alan Sharpe wrote the Best Practices Manual for HBS copywriting. That just about says it all. He’s a writer with great focus and precision."

Don Hewson, President, Hewson Bridge and Smith Ltd.

"Alan has been a pleasure to work with. He absorbs the project requirements and delivers well-crafted copy that is presented in a professional way. The copy is on brand and adjusted to fit those requirements, along with any edit cycles, and he's been helpful at suggesting areas that can improve strategic connections. He's made this seamless."

Mark Glucki, Head of Content Marketing, Titan Creative

"It has been a pleasure working with Alan over the past year and we will continue to work with him moving forward. He is extremely professional, prompt and reliable. He pushes each piece of our work to ensure it accomplishes a purpose. It is also a huge asset that he has extensive SEO experience and knows how to properly optimize website content from the start."

Amanda Main, Owner, Trait Marketing

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Latest posts from my B2B sales enablement blog

MarTech White Papers and How to Research Them

MarTech White Papers and How to Research Them

by | Mar 4, 2019 |

https://youtu.be/NnX3FqJVKE4 Marketing white papers are data-focused, so they should be supported by significant research. There’s no hard and fast rule on citations but you need to cite any information that is not public knowledge and that you didn’t know before...

Give Your MarTech White Paper a Strong Title

Give Your MarTech White Paper a Strong Title

by | Feb 25, 2019 |

https://youtu.be/XD3hvY_arpQ Every white paper has a title, just as every book has a title. If you want people to read your white paper, give it a strong title. A strong title tells your target reader who your white paper is for, what your white paper is about, and...

Best-Paying Copywriting Gigs: White Papers

Best-Paying Copywriting Gigs: White Papers

by | Jan 28, 2019 |

This post is excerpted from my Udemy course on White Paper Copywriting. If you want to earn a decent living as a freelance copywriter, you should take on assignments that pay the highest fees. One of those assignments is white papers. To see how much money you can...

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Are you a sales-driven, B2B technology firm that needs sales content that leads to contracts? Let's talk.

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