The B2B Tech Copywriting Blog
Weekly advice on generating leads for your technology firm.
Give Your MarTech White Paper a Strong Title
https://youtu.be/XD3hvY_arpQ Every white paper has a title, just as every book has a title. If you want people to read your white paper, give it a strong title. A strong title tells your target reader who your white paper is for, what your white paper is about, and...
Is Your MarTech White Paper Baffling Your Readers? (It Needs This)
Has this ever happened to you? You’re with your spouse, or a good friend. They start telling you something. As you listen, you realize that you have no idea what they are talking about. They might be talking about someone you both know. They might even be talking...
Best-Paying Copywriting Gigs: White Papers
This post is excerpted from my Udemy course on White Paper Copywriting. If you want to earn a decent living as a freelance copywriter, you should take on assignments that pay the highest fees. One of those assignments is white papers. To see how much money you can...
Give Your MarTech Copywriting a Proven Structure
Have you ever noticed, when you climb into your car, and you program your GPS to take you somewhere, that there are two things it never offers you? Your GPS asks you if you want the fastest route or the shortest route. It asks you if you want to use highways or avoid...
To Write Great MarTech Copy, Ask this Simple Question
You can't write good copy in a vacuum. You need facts, and you need insights. You get these by asking questions. And one of the first questions you ask is this: Where are we selling? Sometimes the answer to this question is obvious. Your client approaches you and...
In MarTech Headline Copywriting, if in Doubt, Ask a Question
Hey, want to know one of the easiest ways to grab the attention of a potential customer? Want to learn one of the easiest ways to write a headline? Ask a question. Putting a simple question mark at the end of your headline helps you take a straightforward feature or...
MarTech Marketer, Remove this Word from Your Copywriting
The quickest way to make your B2B copywriting sound ridiculous is to insert the word "different" where it doesn't belong. I'm talking about the redundant use of "different." I'm talking about the silly need that some copywriters have to modify words that need no...
8 Ways Marketing Videos Help You Generate MarTech Leads
B2B marketing videos generate leads, boost engagement and sell products. Here are eight statistics about using videos in your business-to-business lead generation. Videos boost email open rates: This may sound like an impossible statistic. After all, how can...
How to Hire a Freelance MarTech Copywriter: 10 Tips from 10 Copywriters
1. Understand Your Own Needs & Create Your Project Brief (Dan Stelter) Hold your horses there, partner! Before you even go searching for a freelance copywriter, you have to know what the heck it is you want done. While professionals operate under the...
MarTech Lead Generation: Eight Tactics that Work
Business-to-Business lead generation is harder than ever before. The marketplace is more crowded. You have more tactics to choose from than ever before. But you still have only 24 hours in your day. So which B2B lead generation tactics should you be using to acquire...
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