Hello, I’m Alan
Your tech blogger on retainer
Turn your blog into a lead magnet
The number-one source of B2B leads is organic search engine traffic. Blogging remains the most effective way of optimizing your website to attract leads. If you need to turn your blog into a lead magnet, hire me on a monthly retainer to ghostwrite your blog & social media posts for you.
Attract traffic
Your blog is the most effective way of optimizing your website to attract organic traffic.
Generate leads
Turn your blog readers into leads with engaging content that answers their questions.
Drive social engagement
Give your social followers something valuable each day to like, share and comment on.
Grow your email list
Build an email list of prospects by turning your blog posts into weekly email newsletter articles.
Create lead magnets
Collate your blog posts into white papers, guides, special reports and other valuable content assets.
Enable your salespeople
Give your salespeople relevant, timely blog posts to share with their prospects.
Blogging since
Posts written
Niches
Cups of coffee
One Goal: Customer Acquisition
The ultimate goal of my retainer blogging service is client acquisition. You retain my services in order to acquire more clients. I accomplish this in a systematic way:
Step 1: Personas
I work with you to define your ideal client (typically through a persona) and describe why they need your product or service.
Step 2: Buyer journey
We document your buyer’s journey so that we know what to write at each stage (Awareness, Consideration, Decision).
Step 3: Benchmarks
We establish benchmarks for the metrics I aim to boost, namely:
- Traffic volume (website visitors)
- Engagement rates (opens, clickthroughs, likes, shares, follows, comments, downloads)
- Conversion rates (percentage of website visitors who take the desired action)
Step 4: Funnel
I work with you to design a marketing funnel that includes attraction, engagement and conversion goals, and maps out the content assets we need to move leads through the funnel
Step 5: Content
I write blog, social and email newsletter content that maps to your buyer journey.
Step 6: Measurement
You compare today’s metrics with your goals to see if I am “moving the needle,” as they say, on your goals for traffic, engagement and conversion.
Strategic, engaging blog posts. Written weekly.
Written from scratch
Each blog post I write for your firm features original research that I conduct. This includes interviews that I conduct with your marketing and sales teams and SMEs.
Written for search
My goal with each blog post is to improve your ranking in search engine results. This starts with understanding the keywords you need to rank for, and then optimizing your posts accordingly.
Written to convert
I give every post on your blog a conversion goal, whether that’s downloading a white paper, clicking a link, requesting a demo, contacting you or something else.
Written for a stage in your buyer's journey
Is your blog post aimed at buyers at the Awareness stage of their buyer journey? The Consideration stage? Or the Decision stage? I find out. And write accordingly.
Written for your buyer personas
Is your reader a technical buyer or a business buyer? I find out, and write your blog posts so that they answer the questions that your buyer personas are asking before buying.
Written to be re-purposed into valuable assets
You can turn five blog posts into a guide. Ten posts into a white paper. Thirty posts into an ebook. I write your posts with the goal of collating them into content assets.
Written to build your list
One of the most valuable asets in B2B marketing is an opt-in email list that you own. My weekly blog posts are perfect for re-purposing into weekly eNewsletter articles.
Written for social sharing
Each weekly blog post that I write for you comes with daily social media posts designed to boost engagement (shares, comments, follows) on Twitter, Facebook and LinkedIn.
Written to move the needle
I write your blog posts with the goal of boosting your Traffic Volume (website visitors), Engagement Rates (clickthroughs, shares, comments) and Conversion Rates.
Sample blog posts
PWAs for eCommerce
Capgemini
AI & Data Analytics
Softchoice
File-Based Threats to SAP
bowbridge
Mobile App Design
Designial
Patient Data Registries
Prometheus Research
CAD Model Validation
Capvidia
Let’s get started
Get weekly blog posts and daily social media updates that boost your organic SEO, attract website visitors, generate leads, drive social engagement, grow your email list and position your firm as a thought leader.
Bronze
$408/post- one 1,500-word post a week
- 50 posts a year
- research
- post optimized for search
- internal and external links
- call to action
- five Twitter posts
- five LinkedIn updates
Silver
$504/post- one 1,500-word post a week
- 50 posts a year
- research
- post optimized for search
- internal and external links
- call to action
- five Twitter posts
- five LinkedIn updates
- interview with SME
- image research
- four images per post
Gold
$600/post- one 1,500-word post a week
- 50 posts a year
- research
- post optimized for search
- internal and external links
- call to action
- five Twitter posts
- five LinkedIn updates
- interview with SME
- image research
- four images per post
- post uploaded to your blog
- blog management
Turn your blog into a lead magnet.
Sometimes I blog about blogging
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Are you a sales-driven, B2B technology firm that needs sales content that leads to contracts? Let's talk.