Alan Sharpe’s Portfolio / Sales Funnels / Fortuitas

Step 1

Write a lead magnet that offers valuable information to a defined buyer persona and targets a stage in their buyer journey

Step 2

Write a landing page that offers the
lead magnet in exchange for contact information

Step 3

A social ad drives prospects to the landing page

Step 4

Write a series of lead-nurturing emails, and schedule them to go out at strategic intervals depending on where the lead is in the sales funnel.