HELLO, I’M ALAN
Sales Enablement Copywriter
Is Your Industrial Sales Pipeline Stalled?
B2B manufacturing sales reps who engage buyers with educational, relevant content throughout the buyer journey are twice as likely to hit quota. The trouble is, they lack the time and expertise to create this content. So, they hire me. Or, to be more accurate, their industrial marketing agency hires me. I write sales enablement content that educates, differentiates and adds value throughout the industrial sales pipeline.
Need copy & content that leads to contracts?
%
of marketers say converting leads into customers is their top priority
%
of a sales rep's time is wasted creating or looking for content to share with prospects
%
of content created by marketing is ignored by sales reps and never shown to prospects
%
more sales-ready leads is what firms generate by investing in sales-driven lead nurturing
My Industrial Copywriting Services
Sales Enablement Content
I write buyer-facing and internal-facing sales enablement content that B2B sales teams use to engage prospects and win deals.
Lead Nurture Campaigns
I write email follow-up campaigns that B2B sales teams use to nurture leads until they’re ready for a sales conversation.
Lead Nurture Audits
I help you boost the effectiveness of your B2B lead-nurture campaigns by detailing what you need to start doing differently.
Does your sales team need relevant, insightful, lead-nurturing content that helps them hit quota sooner?
Glad to hear it.
Years copywriting
Copywriting clients
Wrote 1st software ad
Hair left
What products & services do I help you sell?
Glad you asked.
APM
Portal to help Fortune 500 firm equip its channel partners sell asset performance management suite
Pulp & Paper
Promo video script to generate leads for wet-end control solution from global process automation vendor
MedTech
DCS
Website, pitch deck and brochure to generate leads for leading supplier of distributed control systems
ERP
Cloud
UX
Supply Chain
Cranes
Sales webpages promoting a variety of industrial overhead cranes for global manufacturer
Energy
Multiple blog posts to drive traffic for automated document parsing and reconciliation application
Infosec
Blog posts to nurture leads who need anti-virus protection for their SAP systems
3D CAD
Blog post to generate leads for a software manufacturer’s 3D comparative model validation tool
Augmented Reality
Customer-facing sales deck and internal-facing sales tips & tacics for augmented reality field procedures
Process Power
Customer-facing sales deck and internal-facing sales tips & tacics for process power management
Elevators
LinkedIn ads and presentation deck for webinar hosted by manufacturer of freight elevator doors
ERP Add-Ons
Sales pages for firm that creates industry-vertical-specific adds-on for the Microsoft Dynamics 365 ERP platform
Industrial Automation
Customer-facing sales deck and brochure for web inspection system for pulp & paper industry
Oil & Gas
FAQ document for a firm that offers certified turnaround inspection services to the oil & gas industry
Four reasons manufacturers (or their marketing agencies) hire me
B2B
I specialize in writing copy & content for long B2B sales cycles
Complexity
Manufacturing
I speak the language of discrete and process manufacturing
Strategy
I uncover strategic insights that turn content into contracts
Need copy written really badly?
If you’re a B2B manufacturer or supplier into this space that needs a sales enablement content writer like there’s no tomorrow, call me. Before tomorrow. You’ll be glad to learn that in the 31 years that I’ve been writing cold emails, case studies, lead-nurturing downloads and sales decks, I’ve developed a reputation for being good and fast. In that order. So if you need compelling lead-nurturing content really badly, call me today.
Case Studies
Testimonials
This is the only part of my website that I didn’t write. It features candid observations from some of my satisfied clients. Their remarks are, without exception, positive. Go figure.
Boost sales team productivity.
Hit your numbers.
Get the corner office.
Latest posts from my B2B sales enablement blog
Why Envelopes Outpull Self-Mailers in B2B Direct Mail Lead Generation
In business-to-business direct mail lead generation, letters invariably outpull self-mailers, including postcards. Your sales message belongs in an envelope for a number of good reasons. 1. Better privacy An envelope announces to the recipient, "private correspondence...
In B2B Direct Mail Lead Generation, Sell Your Offer, Not Your Offering
In business-to-business direct mail lead generation, sell your offer, not your product. This sounds like lethal advice to a sales person, and it is, to a salesperson responsible for closing sales and meeting quota. But your direct mail is not responsible for closing a...
Direct Mail Business-To-Business Sales Lead Generation: 5 Ways To Attract Hotter Prospects
In B2B direct mail lead generation, as your volume of leads goes up, your quality goes down, and vice versa. The people in marketing prefer volume. They want the most leads for their dollar. The people in sales--the folks who must follow up on the leads that marketing...
Landing Pages And Direct Mail: Increase Conversions By Answering Top Three Concerns
our landing page conversions will increase once you answer three of the most common questions asked by visitors who receive your direct mail invitation to visit their website. Q1. Am I at the correct place? What you sell in your direct mail piece needs to match what...
Let's Start a Conversation
Are you a sales-driven, B2B technology firm that needs sales content that leads to contracts? Let's talk.