About Alan Sharpe

Greetings.

I’m a sales enablement copywriter who helps B2B technology sales teams hit quota sooner.

I write lead follow-up email sequences and sales enablement content that educates, differentiates and adds value throughout the pipeline.

I write cold email templates, blog posts, lead magnets, case studies, LinkedIn articles, follow-up email templates, PowerPoint sales decks, battlecards, landing pages and web pages.

I specialize in the B2B technology space, writing sales enablement and lead-nurturing content for martech, cybersecurity, cloud, eCommerce, MedTech, InsurTech, ERP, Supply Chain, 3D CAD and more.

Since 1988, more than 300 technology firms, HubSpot Partner Agencies, advertising agencies, direct marketing agencies, non-profits, government departments, businesses and other organizations have retained my services to craft their promotional messages. Many of them found me on the Web, reviewed my credentials, then hired me without delay. You can, too.

My credentials

For those who care to know, my copywriting advice appears in marketing textbooks and guides, including Canadian Marketing. 5th ed., Internet Marketing for Less than $500/Year, and Start and Run a Profitable Copywriting Business. I have written five books on copywriting: Breakthrough Fundraising Letters, Mail Superiority, Pushing the Envelope, Lucrative Donor Newsletters and Online Fundraising Secrets. I have co-authored a number of books, including two editions of The Canada Yearbook and two editions of Canada: A Portrait, one of which won awards across Canada.

I have taught direct response copywriting at the post-graduate level. I taught a 12-week course, Copywriting that Sells, at the University of Toronto School of Continuing Studies. And I was invited for many years to teach a class on direct mail fundraising copywriting at Humber College.

How I got started

Starting in 1989, I taught myself the craft of advertising copywriting, and worked as a freelance copywriter as well as a senior copywriter for two advertising agencies. I learned the craft of envelope teasers, Johnson boxes, buckslips and segmentations by writing direct mail packages for Apple, Bell Mobility, IBM, Computer Associates, Sun Microsystems and others.

After working for a decade as a copywriter, I narrowed my focus to two specialties: writing direct mail letters for businesses, and fundraising letters for non-profits. My clients over the years have included Apple, IBM, Bell, Hilton Hotels, Amnesty International, Habitat for Humanity and Doctors Without Borders.

Today, I have narrowed my specialization once again to writing sales enablement content for B2B software firms, particularly those who use HubSpot Marketing Hub to generate inbound leads and HubSpot Sales Hub to manage their pipeline.

Other stuff

I teach copywriting through my weekly newsletter and my copywriting courses on Udemy. Through my conference workshops, copywriting classes, telephone seminars, webinars, trade journal articles, newsletters, blog posts and in my many books, I have helped thousands of copywriters on four continents master the craft of generating leads on paper and in pixels.

Yes, I have milked a cow. And traveled with the circus. And taught children with disabilities how to downhill ski. I’ve also climbed the Swiss Alps, lived in a snow hole, preached verse-by-verse through The Gospel of Matthew, built a root cellar, eaten a penguin egg, lived in Jane Fonda’s old house in Paris, found my wife on the Internet, walked Ken Thompson’s dog, adopted two boys who have Down syndrome, slept through a live performance of Swan Lake, photographed terrorists from bushes, scuba dived with leopard seals, and had my clothes inspected by Her Majesty Queen Elizabeth II.