by Alan Sharpe | May 18, 2016 | Business to Business, Direct Mail
Premiums are an effective way to increase your direct mail response rates. Whether you are selling a product or service directly through the mail, or whether you are using a sales letter to generate leads, premiums can help you boost response, increase conversions and...
by Alan Sharpe | May 18, 2016 | Business to Business, Direct Mail
Can your business sell its products to other businesses using a mail-order catalog? Probably. And make a profit? Maybe, as long as you follow some proven guidelines. Here are a few of them. Niche and grow rich Your catalog needs to fill a specific void in the market....
by Alan Sharpe | May 18, 2016 | Business to Business, Direct Mail, Lead Generation
Who do some sales letters put a smile on your face while others put a yawn in your throat? Why are some sales letters harder to read than others? Keeping your reader hooked right to the end of your letter is one of the hardest challenges in business-to-business direct...
by Alan Sharpe | May 18, 2016 | Direct Mail, Lead Generation
Your donors read your donor newsletter to discover news about themselves. You are of secondary interest. Like you, your donors and members read what interests them. They donate money to causes that interest them. They read about people that interest them. That’s...
by Alan Sharpe | May 18, 2016 | Direct Mail
Don’t ask me how I know, but in Alcoholics Anonymous meetings you’ll sometimes hear a member mention “The Elephant in the Living Room.” In AA circles, a family member’s drinking problem is the elephant in the living room that everyone...
by Alan Sharpe | May 18, 2016 | Advertising, Direct Mail, Lead Generation
Successful sales people dress their best when in front of prospects. And so do successful sales letters. Here are some tested sales letter design and layout tips, some of them from direct mail designer Ted Kikoler, and excerpted from The Lead Generation Handbook by...
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