by Alan Sharpe | May 18, 2016 | Direct Mail
Here’s something to test. Take your existing business-to-business direct mail package and make just one change: put two windows on the mailing envelope instead of one. Mail it and see what happens. According to direct mail author, publisher and speaker René...
by Alan Sharpe | May 18, 2016 | Direct Mail
The first time I was shelled by enemy artillery, I learned a vital lesson that applies to the success of your fundraising letters. I was lying in a slit trench on Mount Wall, about 35 kilometres west of the town of Stanley, in the Falkland Islands. The year was 1982,...
by Alan Sharpe | May 18, 2016 | Direct Mail, Lead Generation
I don’t relish being proven wrong. But a while back I sat down to discover who my best clients were. I wanted to increase my revenues. I figured that the best way to do that was to discover who my best clients were and to then go after more firms that were like...
by Alan Sharpe | May 18, 2016 | Business to Business, Direct Mail
If the most important part of any business-to-business direct mail package is the list, how can you be sure that you have a good list before you drop your money (and your reputation) in the mailbox? Answer: Ask the right questions before you rent that list. 1. Who is...
by Alan Sharpe | May 18, 2016 | Direct Mail
If you want to increase revenue using direct mail, you have two options: sell more to the customers you have, or find new customers and sell to them. The tricky part is knowing how to do that. I recommend that you start by segmenting your house list. Dividing your...
by Alan Sharpe | May 18, 2016 | Business to Business, Direct Mail
Business-to-business direct mail marketers have learned through testing that a letter in an envelope will usually generate more sales and pull more inquiries than a self-mailer will. Why is that? And on what occasions are you wise to use a self-mailer instead of a...
Recent Comments