by Alan Sharpe | May 18, 2016 | Direct Mail, Lead Generation
Postcards are cheap to print and mail but they have one major weakness as far as direct response lead generation is concerned. They don’t have a physical response mechanism. Traditional letter packages contain a business reply card and maybe even a business...
by Alan Sharpe | May 18, 2016 | Direct Mail
You can lose a direct mail sale quicker than you think. So your primary goal at the start of your sales letter is to demonstrate relevance. You must prove, and quickly, that what you have to say is relevant to your reader. That’s why I recommend you write your...
by Alan Sharpe | May 18, 2016 | Direct Mail
The success of your next lead generation mailing might depend on one simple question. Before you rent a list of potential customers, ask the list broker this straightforward question: “How often are the names on this list added to?” Don’t simply ask...
by Alan Sharpe | May 18, 2016 | Advertising, Direct Mail, Lead Generation
If your direct mail lead generation campaigns are typical, the majority of people who respond to your sales letters aren’t ready to buy. That’s why one of the most important tasks in direct response lead generation is qualifying every inquiry, assigning it...
by Alan Sharpe | May 18, 2016 | Business to Business, Direct Mail, Lead Generation
If you use direct mail to generate leads for your sales force, and if you’re hunting for an offer that will motivate prospects to respond to your mailings, how about asking your sales force for some advice? Your best sales people know what to say to prospects to...
by Alan Sharpe | May 18, 2016 | Advertising, Copywriting, Direct Mail, Lead Generation
How can you know if your direct mail sales letter is ready to mail? Check it against these guidelines from Don Kanter, the US direct mail specialist. 1. Does the writer know the product? Has the writer dug out every selling point and benefit? Has the writer...
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