by Alan Sharpe | May 18, 2016 | Direct Mail, Lead Generation
There are only two kinds of deadlines. Legitimate. And bogus. Your goal as a direct mail marketer is not only to create legitimate deadlines, but to persuade your readers that your deadlines are legitimate. Here’s why. Buyers are sceptical. They don’t...
by Alan Sharpe | May 18, 2016 | Direct Mail, Lead Generation
Seven in ten consumers want you to personalize the direct mail you send them. Are you giving them what they want? According to Cap Ventures’ 2003 study of personalization, more than 69% of consumers prefer highly personalized direct mail offers over...
by Alan Sharpe | May 18, 2016 | Direct Mail, Lead Generation
I know a company that helps financial services professionals generate sales leads by hosting free financial planning seminars, usually with lunch or dinner included. The company mails full-color postcards to consumers, promoting the seminar at a nearby hotel....
by Alan Sharpe | May 18, 2016 | Direct Mail, Lead Generation
How do you generate sales leads with direct mail when you have no credentials? I’m talking about the financial planner with much education but no demonstrated expertise. The brand new lettershop with no industry experience and zero publicity. The software firm...
by Alan Sharpe | May 18, 2016 | Advertising, Direct Mail, Lead Generation
When I served in the British Special Forces, I learned a lesson from a sniper that applies directly to your success at direct mail marketing. I had a buddy in my Reconnaissance Troop who could kill a man at 800 metres with one bullet, even if the man was walking....
by Alan Sharpe | May 18, 2016 | Direct Mail, Lead Generation
Your direct mail sales letters must overcome three doubts if you are to make money through the mail. These three doubts are floating around in the skulls of your customers and potential customers all the time, and surface whenever they receive a direct mail pitch from...
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