by Alan Sharpe | May 18, 2016 | Direct Mail
Do lift notes still lift response rates in business-to-business mailings? Yes, as long as they stand out. A lift note, of course, is an extra component slipped into a direct mail package to lift response. It’s also called a lift letter. Publishers call it a...
by Alan Sharpe | May 18, 2016 | Direct Mail, Lead Generation
In business-to-business direct mail lead generation, letters invariably outpull self-mailers, including postcards. Your sales message belongs in an envelope for a number of good reasons. 1. Better privacy An envelope announces to the recipient, “private...
by Alan Sharpe | May 18, 2016 | Direct Mail, Lead Generation
In business-to-business direct mail lead generation, sell your offer, not your product. This sounds like lethal advice to a sales person, and it is, to a salesperson responsible for closing sales and meeting quota. But your direct mail is not responsible for closing a...
by Alan Sharpe | May 18, 2016 | Business to Business, Direct Mail, Lead Generation
In B2B direct mail lead generation, as your volume of leads goes up, your quality goes down, and vice versa. The people in marketing prefer volume. They want the most leads for their dollar. The people in sales–the folks who must follow up on the leads that...
by Alan Sharpe | May 18, 2016 | Direct Mail, Internet Marketing
our landing page conversions will increase once you answer three of the most common questions asked by visitors who receive your direct mail invitation to visit their website. Q1. Am I at the correct place? What you sell in your direct mail piece needs to match what...
by Alan Sharpe | May 18, 2016 | Direct Mail, Internet Marketing, Lead Generation
In the Good Old Days of direct mail, which is to say, before 1997 and the advent of the Internet, I and other direct mail marketers agonized over what to put “above the fold.” Maybe you did as well. That tiny top panel on a sales letter or self-mailer had...
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